Unit 1 IT

Name all online services

• Communication services

• Real-time information services

• Commerce services

• Government services

• Download services

Give 3 types of Communication services

Email, Web conferencing & Social networks

Give 3 types of Real-time information services

News updates, Weather reports, Travel news

Give 3 types of Commerce services

Auctions, Online sales and purchasing, banking

Give 3 types of Government services

Tax returns, e-voting, applications for grants/benefits

Give 3 types of download services

Music, films, new software

What is meant by online advertising?

Online advertising is the use of the internet to promote a business/s products & services

What are some examples of online advertising?

• Search engine ads

• Banner & pop up ads

• Email marketing

What are search engine ads?

Search engine ads are paid advertisements that appear at the top of search engine results page

Give 1 benefit and drawback of search engine ads

• Benefit: Businesses can reach people who are already searching for related products or services, increasing customer engagement

• Drawback: It can be expensive for the business

What are Banner & Pop-up ads?

Banner & Pop-up ads are advertisements displayed on websites usually at the top, bottom or sides of a webpage

Give 1 benefit and drawback of Banner & Pop-up ads

• Benefit: Can catch attention of many website visitors

• Drawback: It can be annoying and ignored by users

What is email marketing?

Email marketing is a form of digital marketing where businesses send promotional emails directly to customers to advertise their products or services

Give 1 benefit and drawback of Email marketing

• Benefit: Businesses can directly communicate with their target audience

• Drawback: Emails could be ignored, deleted or marked as spam

What is Pay-Per-Click?

Pay-Per-Click is an online advertising method where a business is charged for every time someone clicks on their advert

What is file compression?

File compression is the process of making files smaller so they take up less storage space (Zipping)

Give 1 benefit and drawback of file compression

• Benefit: Files take up less storage space so more files can be stored on a device

• Drawback: Compressed files may need to be decompressed before they can be used

What are 3 different methods of controlling documents?

• Read-only access

• Read/Write access

• Full control

What is the function of VoIP?

It allows people to interact in real time using voice or video calls with an internet connection

What are 3 advantages of VoIP?

• Cheap

• Works on any device

• Available everywhere

What is social networking?

Using websites or apps to communicate, share photos and videos and interact with other people online

What is meant by cloud computing?

it means using computer services on another organisation’s computers which are known as hosts