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Motives
people hide them, may not be consciously aware of them
determinants: personality, situations, genetics, etc
Motivation
inner state that energizes people toward the fulfillment of a goal
Instinct Theory
things in environment are “releasers” which lead to instinctual pre-programmed responses
environment releaser triggers fixed pattern responses
Drive Reduction Theory
notion that physiological needs arouse tension that motivates action
biological need → drive → behavior → biological need
Arousal Theory
strive to maintain an optimal level of arousal
seek stimulation if bored, relaxation if excited
Yerkes-Dodson Law
a psychological principle stating that performance increases with mental or physiological arousal (like stress or motivation) up to an optimal point, after which it declines.
Intrinsic Incentives
activities that are end unto themselves (eating, watching tv, etc.)
Extrinsic Incentives
Activities with external rewards or punishments (working, chores, etc.)
Zuckerman’s Sensation Seeking Scale
A questionnaire that measures a person’s tendency to seek out novel, exciting, and intense experiences, often involving risk-taking.

Hierarchy of Needs
Maslow’s pyramid of human needs that must first be satisfied before higher-level safety needs and then psychological needs become active.
Self Transcendence: find meaning and identity beyond self
Self Actualization: live up to fullest and unique potential
Esteem: Self esteem, achievement, competence, independence, respect
Belongingness and Love: Love and be loved, belong, accepted, avoid loneliness and separation
Safety: need to feel world is organized and predictable, feel safe
Physiological: need to satisfy hunger and thirst
Cannon and Washburn’s Hunger Experiment
Washburn swallowed a balloon to record stomach contractions
Pushed button to report hunger feelings
Hunger feelings came at peak of contractions (Contractions lead to hunger, not vice-versa.)
People w/out stomachs still get hungry, amnesics will keep eating (forget they ate)
Eating more increases glucose levels in bloodstream: eat → raised glucose → diminished hunger → don’t eat → lowered glucose → increased hunger → eat
Orexin
secreted by hypothalamus: triggers hunger
Leptin
secreted by fat cells: sends signals to brain, diminishing reward of food
Obestatin
secreted by stomach: sends “full” signals to brain
Ghrelin
secreted by empty stomach: sends hunger signals to brain
Insulin
secreted by pancreas: controls blood glucose
PPY (Peptide YY)
secreted by digestive tract: sends “not hungry” signals to brain
Hypothalamus
brain structure that regulates body temperature, release of hormones, and monitors glucose levels
Lateral Hypothalamus (LH)
“hunger center” if stimulate these cells, animal eats and eats. Starve to death if LH is destroyed
Ventromedial Hypothalamus (VH)
“satiation center” stimulate this and animal with not eat. Destroy VH and animal eats and eats
LH and VH Central Role
Hunger Drive
Body Weights of Twins
identical twins are more similar in body weight than fraternal
genetic factors: play large role
Anorexia Nervosa
Eat way too little to maintain a healthy weight
mostly women, 1% of young women, higher among college students, partly genetic and cultural
Bulimia
Binge and purge. Overeat followed by vomiting, laxatives etc.
mostly women, 2%-3% of women
TV in Fiji / Fallon and Rozin Study
After television was introduced to Fiji, researchers found increased body dissatisfaction and disordered eating attitudes among adolescent girls, suggesting that exposure to Western media can influence body-image ideals.
Specific Study: showed that men and women often have different perceptions of the ideal body size, and that women tend to underestimate how thin men prefer women to be.
Sex
Basic physiological drive: for survival of the species as important as hunger.
Big role played by hormones: e.g., testosterone, estrogen.
And hypothalamus plays a role.
Testosterone
maintains sex drive in adult males
castration decreases sex drive.
testosterone injections or implantation to medial preoptic area can restore drive.
Belongingness Motives
People need people
need for affiliation: desire to establish and maintain social connection
need for intimacy: desire for close relationships characterized by open and intimate communication
Self Disclosure
Sharing of intimate details about oneself to another person (typically reciprocal, disclose at same levels, can’t jump, women disclose more than men and they elicit more from others, grows over time in relationships, determines how much you lie)
Achievement Motivation
strong desire to accomplish difficult tasks and outperform others and excel
Need for Power
Strong desire to acquire prestige and influence over other people
Reward Based Motivation
Many companies use incentive programs:
Individualized incentives, time off or extra pay
Small-group incentive plans, offering bonuses to work unit members for reaching goals
Profit-sharing
Recognition Programs (e.g., “Employee of the Month”)
Pay-for-knowledge plan
What can cause lack of motivation
Students see little value in the course or its content.
Students do not believe that their efforts will improve their performance.
Students are demotivated by the structure and allocation of rewards.
Students do not perceive the classroom climate as supportive.
Students have other priorities that compete for their time and attention.
Growth Mindset
abilities and intelligence are malleable traits and can be improved
Fixed Mindset
Abilities and intelligence are innate and cannot change
Yeager and Dweck
High school students taught about either growth or
fixed mindset
Those who learned about growth mindset: Had higher grades, Were more likely to complete challenging courses, Had lower rates of aggression, Had lower levels of stress
Problem
consists of some initial state in which a person begins and a goal state that isto be attained, plus a non-obvious way of getting from the first to the second.
Well-structured (Well-defined) Problem
Completely specified starting conditions, goal state, and methods for achieving the goal (Geometry proofs)
ll-structured (Ill-defined) Problem
Some aspects are not completely specified.
Finding the perfect mate.
Choosing a career.
Writing a great novel.
Be happy in life.
Fix the economy.
Winning a war.
Problem Space
Whole range of possible states and operators, only some of which will lead to goal state
Operators
mental actions that move between states