Frank T. Rothaermel -- Strategic Management 3e -- Chapter 5

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15 Terms

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shareholders

Individuals or organizations that own one or more shares of stock in a public company.

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risk capital

The money provided by shareholders in exchange for an equity share in a company; it cannot be recovered if the firm goes bankrupt.

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total return to shareholders

Return on risk capital that includes stock price appreciation plus dividends received over a specific period.

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market cap

A firm performance metric that captures the total dollar market value of a company's total outstanding shares at any given point in time.

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economic value created

Difference between value (V ) and cost (C), or (V - C).

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reservation price

The maximum price a consumer is willing to pay for a product or service based on the total perceived consumer benefits.

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value

The dollar amount (V )

a consumer attaches to a good or service; the consumer's maximum willingness to pay; also called reservation price.

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profit

Difference between price charged (P ) and the cost to produce (C ), or (P - C); also called producer surplus.

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producer surplus

Another term for profit, the difference between price charged (P) and the cost to produce (C ), or (P - C ); also called profit.

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consumer surplus

Difference between

the value a consumer attaches to a good or service (V ) and what he or she paid for it (P), or (V-P).

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opportunity costs

The value of the best forgone alternative use of the resources employed.

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balanced scorecard

Strategy implementation tool that harnesses multiple internal and external performance metrics in order to balance financial and strategic goals.

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triple bottom line

Combination of economic, social, and ecological concerns—or profits, people, and planet—that can lead to a sustainable strategy.

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sustainable strategy

A strategy along the economic, social, and ecological dimensions that can be pursued over time without detrimental effects on people or the planet.

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business model

A firm's plan that details how it intends to make money.