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Participant Observation
is an important process in doing fieldwork which was pioneered by Bronislaw Malinowski in 1915.
active participation of the researcher to the social setting/group – observing the behaviors, interactions and practices of the participants.
Ethnography
recording and analyzing culture or society that results in a written account of people, places, or institutions in a form of qualitative research that involves long-term participation while observing the daily lives and activities of the people.
Comes from the Greek words ethnos (group) and grapos (writing).
An in-depth study of a particular cultural group.
Ethnology
employing the comparative method and ethnographic data, and apply them to cross-cultural topic
comes from the Greek words ethnos (group) and logos (study).
Ethnology often compares and contrasts various cultures.
Etic
outsider's view
understanding culture from the point of view of a non-member of a culture
It helps to make sense of the worldviews without biases
Hawthorne Effect
Emic
one dives into a culture and be part of it
One needs to participate and fully integrate into everything about the culture
Bronislaw Malinowski
Father of Participant Observation
Emic and Etic
Two kinds of Anthropological Perspective