Ch Ecommerce

Marketing Media

E-commerce

Commercial transactions conducted digitally, mainly over the Internet.

E-business

Broader digital business processes; e-commerce specifically focuses on transactions.

B2C e-commerce

A business sells products or services directly to individual consumers.

B2B e-commerce

Online transactions between businesses.

C2C e-commerce

Consumers sell or transact directly with other consumers.

M-commerce

E-commerce conducted using mobile devices.

Ubiquity

E-commerce is available virtually anywhere and anytime.

Disintermediation

Removing intermediaries or middlemen from a transaction.

Information asymmetry

One party in a transaction has more relevant information than the other.

Internet of Things (IoT)

Physical devices connected to networks to collect or exchange data.

Augmented reality (AR)

Digital information or images layered over the user's real-world environment.