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Last updated 2:04 AM on 6/12/26
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16 Terms
1
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Figure-ground
positive and negative space
2
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Balance
Symmetrical
3
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Contrast
Bold
4
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Hierarchy
importance to less important
5
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Scale
bigger compared to smaller
6
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proportion
items scaled to be right
7
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Pattern
Repetition
8
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Cropping
Cutting
9
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Colour
Creates mood
10
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Value
light and darkness of colour
11
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Typography
text that reflects the content
12
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Line
Dividing space
13
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Size
Bigger or smaller
14
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Direction/Arrow
brings a sense of direction
15
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Texture
to create depth
16
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Shapes
defined by boundaries