Business, influence and trends

disrupt (v)

To change an established industry or system significantly.

stimulating demand (v phr)

Encouraging people to want or buy more of something.

race to the bottom (n phr)

Competition that continually lowers price, quality or standards.

generates revenue (v phr)

Produces income for a business or organisation.

triple (v)

To become three times as large or to make something three times as large.

widespread (adj)

Existing or happening across many places or among many people.

surface-level (adj)

Appearing to create change without addressing the deeper problem.

lasting difference (n)

An important effect that continues over time.

responsive to demand (adj phr)

Able to react quickly to what customers want.

industry pioneers (n)

Businesses or people that introduce new approaches before others.

passing trend (n)

A popular style or behaviour that lasts for only a short time.

policy makers (n)

People responsible for developing official rules or policies.

inclusive (adj)

Providing access or opportunity to many different groups of people.

skeptics (n phr)

People who doubt that a claim, plan or change will be effective.

complex role (n)

A function or influence involving several connected and sometimes opposing effects.

fairer (adj)

More just and reasonable in the way people are treated.