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Last updated 11:58 AM on 10/8/26
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64 Terms

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Population

The entire group of individuals we want information about.

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Sample

A smaller group selected from the population.

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Census

Collecting data from every individual in the population.

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Parameter

A numerical value that describes a population.

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Statistic

A numerical value that describes a sample.

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Sampling frame

A list of all individuals in the population from which a sample is selected.

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Voluntary response sample

A sample in which people choose themselves to participate, often by responding to an open invitation.

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Convenience sample

A sample chosen because the individuals are easy to reach.

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Simple random sample (SRS)

A sample in which every group of a given size has an equal chance of being selected.

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Stratified random sample

Divide the population into groups called strata based on a characteristic, then randomly select individuals from each stratum.

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Cluster sample

Divide the population into groups called clusters, randomly select entire clusters, and survey everyone in the selected clusters.

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Systematic random sample

Select individuals using a fixed interval after randomly choosing a starting point.

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Undercoverage

When some groups in the population are left out or are less likely to be selected.

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Nonresponse

When selected individuals cannot be contacted or do not respond.

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Response bias

When people give inaccurate or dishonest answers.

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Wording bias

When the wording of a question influences people's responses.

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Sampling bias

A sample method that consistently produces a sample that does not represent the population.

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Observational study

A study where researchers observe individuals and measure variables without assigning treatments.

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Experiment

A study where researchers impose treatments on individuals and measure their responses.

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Experimental unit

The individual or object on which a treatment is imposed.

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Subject

A human experimental unit.

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Treatment

A specific condition applied to the experimental units in an experiment.

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Control group

A group that does not receive the experimental treatment or receives a comparison treatment.

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Explanatory variable

A variable that may help explain or predict changes in the response variable.

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Response variable

The outcome being measured in a study.

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Confounding variable

A variable whose effects cannot be separated from the effects of another variable.

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Random assignment

Using chance to assign experimental units to treatment groups.

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Randomization

Using chance to reduce the effects of variables that could influence the results.

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Replication

Using enough experimental units or repeating an experiment to make results more reliable.

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Control

Keeping other conditions similar between treatment groups so the treatment effect can be isolated.

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Placebo

A treatment that has no active ingredient but is made to look like the real treatment.

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Placebo effect

When subjects respond because they believe they are receiving a treatment, even though the treatment has no active effect.

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Blinding

Keeping subjects, researchers, or both unaware of which treatment subjects receive.

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Single-blind

Either the subjects or the researchers do not know which treatment is assigned.

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Double-blind

Neither the subjects nor the researchers who interact with them know which treatment is assigned.

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Completely randomized design

Randomly assign all experimental units directly to the treatment groups.

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Block

A group of experimental units that are similar in an important way that could affect the response.

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Randomized block design

Divide experimental units into blocks, then randomly assign individuals within each block to treatments.

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Why use blocks?

To reduce variation caused by a variable that is related to the response variable.

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Matched pairs design

A special type of randomized block design where each block contains two similar individuals, or the same individual receives both treatments.

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Difference between blocking and stratifying

Blocking is used in experiments before random assignment; stratifying is used when selecting a sample.

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Cluster vs. stratified sampling

In cluster sampling, randomly choose entire groups and survey everyone in them; in stratified sampling, randomly sample individuals from every group.

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SRS vs. cluster sample

An SRS randomly selects individuals from the whole population; a cluster sample randomly selects groups and surveys everyone in those groups.

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Why use an SRS?

To give every individual an equal chance of being selected and reduce selection bias.

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Generalizability

The ability to apply results from a sample to the larger population.

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Causation

A relationship where changes in one variable actually cause changes in another.

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Association

A relationship between two variables where they tend to change together.

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When can you generalize?

When a random sample is used, results can generally be generalized to the population from which the sample was selected.

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When can you establish causation?

A well-designed randomized experiment can provide evidence of cause and effect.

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Observational study and causation

An observational study can show an association but generally cannot establish causation because of possible confounding variables.

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Random sampling

Helps make a sample representative of the population and allows generalization.

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Random assignment

Helps create similar treatment groups and allows researchers to make cause-and-effect conclusions.

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Sampling method vs. experimental design

Sampling methods determine who is studied; experimental designs determine how subjects are assigned to treatments.

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Matched pairs example

Compare two treatments by having each subject receive both treatments in random order.

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Blocking example

Separate students into freshmen and seniors, then randomly assign students within each group to treatments.

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Cluster sample example

Randomly choose 5 classrooms and survey every student in those classrooms.

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Stratified sample example

Divide students by grade level and randomly select students from each grade.

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SRS example

Randomly select 50 students from the entire student roster.

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Convenience sample example

Survey the first 50 students you see in the hallway.

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Voluntary response example

Post an online survey and let anyone choose whether to respond.

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Undercoverage example

Survey only landline phone users, leaving out people who only use cell phones.

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Nonresponse example

Randomly select 100 people, but 30 never respond to the survey.

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Response bias example

People underreport how much they drink because they are embarrassed.

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Wording bias example

Asking "Don't you agree that school lunches are terrible?" can influence people toward a negative response.