5th grade_ Unit 11_ Your ad here!-Karteikarten

aesthetics

Schönheit, Ästhetik (the appearance or beauty of something)

assertive

bestimmt, selbstbewusst (confident in expressing your opinions or needs)

barn

Stall, Scheune (a large farm building used for animals or storage)

bring sth. to life

etw. zum Leben erwecken (to make something seem real, interesting or exciting)

bulky

sperrig (large and difficult to carry or move)

by necessity

zwangsläufig (because something is necessary)

commission so.

jmdn. beauftragen (to officially ask someone to do a piece of work)

compartment

Fach, Abteil (a separate section of a container or space)

compelling

verlockend, unwiderstehlich (very interesting or convincing)

crave sth.

etw. anstreben, ersehnen, gieren nach (to have a very strong desire for something)

crops

Nutzpflanzen, Feldfrüchte (plants grown by farmers for food or other uses)

crucial

wesentlich, sehr wichtig (extremely important)

cruelty

Grausamkeit, Unmenschlichkeit (behaviour that causes pain or suffering)

deliberately

absichtlich, wissentlich (intentionally; not by accident)

distress

Elend, Leid, Kummer (a feeling of great worry, pain or sadness)

donor

Spender/in (a person who gives money, blood or something else to help)

drag

Schlepperei (the effort or difficulty of moving something)

endorsement

Befürwortung, Unterstützung (public support or approval of a person, product or idea)

equate to sth.

entsprechen (to be equal or similar to something)

flawless

einwandfrei, makellos (perfect and without any mistakes or faults)

fusion

Verschmelzung, Vereinigung (the process of joining two or more things together)

glass enclosure

Glaseinfassung (an area surrounded or enclosed by glass)

grant

Subvention, Unterstützung (money given by an organization for a particular purpose)

high-profile brand

bekannte Marke (a well-known brand that receives a lot of public attention)

incorporate into sth.

eingliedern, etw. einbringen in, integrieren (to include something as part of something larger)

instant food

Fertiggericht (food that can be prepared very quickly)

instantaneous

augenblicklich, unmittelbar (happening immediately)

intersect

sich kreuzen, sich überschneiden (to cross or meet each other)

jingle

Werbesong (a short, catchy song used in advertising)

kickstart sth.

etw. ankurbeln (to make something start or develop quickly)

leverage

wirksam einsetzen, zum Durchbruch verhelfen (to use something to achieve a better result)

market niche

Marktlücke, Marktnische (a specific part of a market aimed at particular customers)

newsworthy

berichtenswert (interesting or important enough to be reported in the news)

pick so.'s brain

jmdn. nach Rat / Erfahrungen fragen (to ask someone for ideas, advice or information)

print ad

gedruckte Werbung (an advertisement appearing in newspapers, magazines or other printed material)

proceeds

Einnahmen, Gewinne (money received from an event, activity or sale)

proximity

Nähe, Lage (the state of being near something)

reinvent the wheel

das Rad neu erfinden (to waste time creating something that already exists)

retractable

einziehbar, einklappbar (able to be pulled back or folded away)

self-replicating

selbstvermehrend (able to make copies of itself)

shortage

Knappheit, Engpass (a situation in which there is not enough of something)

sleek

glatt, schnittig (smooth, stylish and modern in appearance)

stunning

atemberaubend, toll (extremely attractive or impressive)

word of mouth

mündliche Werbung, Mundpropaganda (information or recommendations passed from person to person)

call to action

Handlungsaufforderung (a phrase telling customers what to do next, e.g. "Buy now!")

campaign

Kampagne (a series of organized activities designed to achieve a particular goal)

product placement

Produktplatzierung (when a product is shown in a film, TV show or video as advertising)

demographics

demografische Daten (information about a population, such as age, gender or income)

sales pitch

Verkaufsgespräch, Verkaufsargumentation (a message designed to persuade someone to buy something)

viral marketing

virales Marketing (marketing that spreads quickly because people share it online)

influencer

Influencer/in (a social-media personality who can influence what followers buy)

eye-catching

auffällig, ins Auge springend (attractive or unusual enough to immediately get attention)

hype

Hype, große Aufmerksamkeit (a lot of publicity or excitement around a product or event)

target audience

Zielgruppe (the group of people a company wants to reach or sell to)

pop-up ad

Pop-up-Werbung (an online advertisement that suddenly appears on the screen)

guerilla marketing

Guerilla-Marketing (creative and surprising advertising designed to attract attention)

digital content creator

Ersteller/in digitaler Inhalte (a person who creates videos, posts, blogs or other online content)

AIDA formula

AIDA-Formel (a marketing model based on Attention, Interest, Desire and Action)

testimonial

Empfehlung, Kundenstimme (a statement from a customer praising a product or service)

turn off

abschrecken, abstoßen (to make someone lose interest in something)

reach out

Kontakt aufnehmen (to contact someone in order to communicate or ask for help)

catch on

sich durchsetzen, beliebt werden (to become popular or understood)

hype up

stark bewerben, hochjubeln (to create a lot of excitement about something)

run out

ausgehen, keinen Vorrat mehr haben (to use all of something so that none is left)

bring out

herausbringen, auf den Markt bringen (to introduce or release a new product)

take off

durchstarten, sehr erfolgreich werden (to suddenly become successful or popular)

give away

verschenken (to give something to someone for free)