UNIT 1 : MASS MEDIA

New Media

Digital forms of communication that use the internet and modern technology, including websites, social media, blogs, podcasts, and digital news platforms.

Interactivity

A characteristic of New Media that allows users to engage by liking, commenting, sharing, and communicating directly with others.

Early Internet Era

The initial phase of internet use primarily for emails and simple websites.

Social Media Revolution

The significant change in communication and content sharing brought about by platforms like Facebook, YouTube, Instagram, and Twitter.

AI Tools

Artificial Intelligence applications that are integral to modern trends in New Media.

Online News Portals

Digital platforms that publish news, such as BBC and NDTV.

User-Generated Content

Content created and uploaded by ordinary users on New Media platforms.

Global Reach

The ability of New Media content to reach audiences worldwide.

Digital Format

The characteristic of New Media where all content is stored and shared digitally.

Podcast

Audio programs available online for listening at any time.

Advantages of New Media

Benefits such as fast communication, low cost, easy access to information, better connectivity, and educational resources.

Limitation of New Media

Disadvantages including issues related to fake news, cybercrime, addiction, and privacy.

Customization

A feature of New Media allowing users to select the content they wish to view.

Video Sharing Platforms

Websites and apps like YouTube used for uploading and watching videos.

Mobile Applications

Apps used on smartphones for tasks like communication, shopping, learning, and entertainment.

E-books and Digital Publications

Books and magazines available in a digital format.

Fast Communication

The ability to share messages and information instantly, a key advantage of New Media.