4.1 - Media Literacy

Media

all electronic/digital and print/artistic visuals used to transmit messages through reading, seeing, hearing, interacting, or some combinations of each

Social media

sometimes called Web 2.0, these are websites used to connect people and involve user-generated content

Web 2.0

Social media sometimes called

Media literacy

the ability to access, analyze, evaluate, and create media (Firestone, 1993)

Media literacy

ability to identify different forms of media from various sources and interpret the message they bring (Hobbs, 1997).

Media literacy

understanding of the role of media in society, as well as essential skills of inquiry and self-expression for democratic living

Media literacy

skills are included in educational standards in different subjects

Media literacy

they were created by someone and that someone had a reason for creating them.

ACCESS

ANALYZE

EVALUATE

CREATE

ACT

PARTICIPATE

Media Literacy in process skills

ACCESS

Collecting relevant and useful information and comprehend its meaning effectively

ANALYZE

Examine the design of the message’s form, structure, sequence (context)

EVALUATE

Make judgments about the quality, relevance, accuracy, reliability, and bias of messages

CREATE

“Write” their ideas, using words, sounds and/or images effectively for various purposes

ACT

Utilize all the previously mentioned acquired skills.

PARTICIPATE

Being in a process of engagement and interaction, leading to dissemination, circulation, collaboration, and connections

Media

represents subsets of real experiences that are made to seem like accurate representations of life.

the biases of the medium

the biases of its creator

Each message is biased in two ways:

Media messages

are constructed using a creative language with its own rules.

All media messages are ‘constructed’.

Media messages are constructed using a creative language with its own rules.

Different people experience the same media message differently.

Media have embedded values and points of view.Media have embedded values and points of view.

Most media messages are organized to gain profit and/or power.

core concepts of Media Literacy

Media messages are constructed using a creative language with its own rules.

increases our appreciation and enjoyment of media experiences.

Media messages are constructed using a creative language with its own rules.

It helps us to be less susceptible to manipulation.

Different people experience the same media message differently.

each audience member has his/her own set of life experiences

Media have embedded values and points of view.

media carry an element of who and what is important

storytellers

Media are also

Most media messages are organized to gain profit and/or power.

media were developed as money-making enterprises and continue to operate as commercial businesses.

Visuals

Sounds

Apply key questions for deconstruction

Review your insights.

close media analysis

Media Arts Education Approach

Media Literacy Movement Approach

Critical Media Literacy Approach

approaches in teaching media Literacy

Media Arts Education Approach

teaching students to value the aesthetic qualities of media and the arts while using their creativity for self-expression

Media Literacy Movement Approach

attempts to expand the notion of literacy to include popular culture and multiple forms of media while still working within a print literacy tradition

Critical Media Literacy Approach

it focuses on ideology critiquing and analyzing the politics of representation of crucial dimensions of gender, race, class, and sexuality

Critical Media Literacy Approach

also incorporates alternative media production and expands the textual analysis to include issues of social context, control, and resistance

All media messages are constructed.

Who created this message?

Media messages are constructed using a creative language with its own rules.

What techniques are used to attract my attention?

Different people experience the same media message differently.

How might different people understand this message differently from me?

Media have embedded values and points of view.

What lifestyles, values, and points of view are represented in, or omitted from this message?

Most media messages are organized to gain profit and/or power.

Why was this message sent?