cog psych exam 2

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Last updated 3:53 AM on 10/15/26
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95 Terms

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semantic memory

recalling meaning of words, concepts, etc.

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associative memory

recalling relations among events, concepts, words, etc.

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procedural memory

recalling how to perform skills

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declarative memory

recollection of facts, definitions, etc.

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episodic memory

recollection of events, both their content and their contextual details

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autobiographical memory

recollections of events in one’s own life

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Ebbinhaus (1885)

  • pioneered field of empirical research on memory

  • On Memory

  • for his book, he submitted himself to over 800 hours of memory experiments

  • forced himself to remember lists of CVCs strings

  • would learn a list, test himself intermittently b/w studying, until he could recite list perfectly

  • would record how many testing attempts it took him to reach 100% recitation accuracy, and how this changed when he tried to re-learn the list at various delays (e.g., minutes, hours, days, weeks)


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Ebbinghaus’ findings

  • learning curve and forgetting curve

  • better at remembering in morning than evening

  • could remember about 7 items perfectly (i.e. working memory span)

  • memory is heavily associative in nature with temporal contiguity being heavily influential on memory

  • memory was variable, primarily due to his fluctuations in attention


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Muller (1900)

  • brought some more experimental rigor to Ebbinghaus’ experiments

  • more people and with memory drum— device for showing items to people one at a time at consistent rate

  • __ and Pizlecker also used a paired-associate learning task

    • ex. study: horse - cabin; test: horse - ??

  • findings:

    • interference: later learning can interfere with earlier learning (retroactive)

    • just-experienced associations are easy to remember, as if it were ‘reverberating’ in one’s mind — concept similar to working or short-term memory


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Muller’s findings

  • interference: later learning can interfere with earlier learning (retroactive)

  • just-experienced associations are easy to remember, as if it were ‘reverberating’ in one’s mind — concept similar to working or short-term memory


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representation, process, storage

ways to think about memory

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memory as representation

  • internal representations of things that have been learned/experienced

  • features of memory are multidimensional attributes

    • visual, tactile, auditory, olfactory, semantic, emotional, temporal, etc.

  • memory is associative; experiencing 1 feature triggers other attributes

    • ex. smelling cookies reminds you of Christmas


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memory as process

  • memory is means by which we remember info

  • we acquire (learn/encode) info

  • then we store or maintain it

  • then we retrieve it

  • encoding —> storage —> retrieval


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memory as storage

  • memory is the place where representations are stored

  • not just about the brain but in more conceptural terms, too

  • memory is where we ‘look’ for info we need


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List learning paradigm

  • most common form of memory task

  • people given list of words to remember and asked to recall


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free recall

people recall words in any order but they must do so without any hints or clues

  • immediate - no gap between presentation of last word and recall period

  • delayed - time delay between presentation of last word and recall period


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serial recall

people must recall items in a particular order (usually forward or backward)

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recognition memory test

  • people given words that either were or were not on list and asked to indicate the ‘old’ vs ‘new’ words


<ul><li><p>people given words that either were or were not on list and asked to indicate the ‘old’ vs ‘new’ words</p></li></ul><p></p>
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implicit memory tests

  • people given list of words and asked to do something else (ex. indicate whether something is word vs. non-word; say whether word represents something living or non-living; say whether word begins with letter or vowel)

  • when they see words first time, they don’t know their memory will be tested later

  • then asked to recall or recognize words in a surprise memory test

  • encoding is incidental rather than intentional


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laws of memory

  • repetition

  • recency


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Repetition

seeing info more than once leads to better memory for it than a single encoding instance

  • occurs even for incidental encoding

  • leads to better memory when encoding instances are spaced apart rather than ‘massed’ (i.e., given in close succession)


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Singh et al. (1994)

  • massing vs. spacing

  • manipulation: experimental commercial was either repeated with either 1 or 4 commercials b/w repetitions, or only shown once

    • remembering commercials when spaced or massed together

  • result: when tested next day, there was minimal decrease in memory for experimental commercial (5%) compared to immediate testing when there were 4 intervening commercials vs. 1 (40% decline)

    • more likely to forget commercial if massed


<ul><li><p>massing vs. spacing</p></li><li><p>manipulation: experimental commercial was either repeated with either 1 or 4 commercials b/w repetitions, or only shown once</p><ul><li><p>remembering commercials when spaced or massed together</p></li></ul></li><li><p>result: when tested next day, there was minimal decrease in memory for experimental commercial (5%) compared to immediate testing when there were 4 intervening commercials vs. 1 (40% decline)</p><ul><li><p>more likely to forget commercial if massed</p></li></ul></li></ul><p></p>
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recall

free response questions are an example of testing ___

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recognition

multiple choice questions are an example of testing __

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F

T/F: massed learning is better for memory than spaced

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recency

  • info can be recalled more accurately when there is a shorter delay b/w when it is experienced (or encoded, or learned) and when it is recalled


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retention interval

amount of time between initial exposure and recall attempt

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extralist intrusion

error when word is not on list

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repetition error

error when word was already reported

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previous-list intrusion

error when word is from a prior study list

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Murdock (1962)

  • among first to demonstrate what we now call the serial position effect

  • when asked to recall info, we tend to recall earliest info learned and most recent info we learned the highest probability


<ul><li><p>among first to demonstrate what we now call the serial position effect</p></li><li><p>when asked to recall info, we tend to recall earliest info learned and most recent info we learned the highest probability</p></li></ul><p></p>
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primacy effect

we tend to remember the earliest info we seer

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recency effect

we tend to remember the most recent info we see

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Atkinson & Shiffrin (1968)

  • most influential dual-component model

  • offers mathematical formula of memory output

  • short-term memory is capacity-limited and can only hold info briefly

  • we use control processes to operate on STM representations

  • LTM has an unlimited capacity and info is not ‘lost’ we just have a difficult time retrieving it, due to things like interference or search failures


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the Modal Model

knowt flashcard image
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T

T/F: info stored in LTM stays there forever unless something is fundamentally wrong (ex. injury, cog. decline)

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T

T/F: the sensory store is not really considered ‘memory’ but more related to sensation and perception

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T

T/F: LTM has unlimited capacity

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F

T/F: STM has unlimited capacity

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structural components of the dual component model

  • sensory stores

  • Short term store

  • long term store


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processing components of the dual component model

  • change depending on task

  • change based on whether you’re encoding or retrieving info


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rehearsal

main control process that maintains info in the STM

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T

T/F; the longer info is in STM, the more it transfers to LTM

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7 ± 2

Miller (1956) estimate of STM

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4 ± 1

Cowan (2001) estimate of STM

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chunking

  • because capacity is limited we must take steps to __ info into discrete representations

    • ex. phone numbers


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Brown-Peterson (1958/9)

  • examined how quickly info decays from STM

  • task: recall consonant trigrams after a delay

  • during delay they blocked active rehearsal (count backwards from 3)

  • delay was variable

  • result: info gets lost from STM quickly unless you control it (thru rehearsal)


<ul><li><p>examined how quickly info decays from STM</p></li><li><p>task: recall consonant trigrams after a delay</p></li><li><p>during delay they blocked active rehearsal (count backwards from 3)</p></li><li><p>delay was variable</p></li><li><p>result: info gets lost from STM quickly unless you control it (thru rehearsal)</p></li></ul><p></p>
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Conrad & Wicklegreen (1964/5)

  • argue that verbal info is kept in acoustic code (subvocal rehearsal)

  • we often covertly (silently) rehearse info

  • use inner speech mechanism to rehearse it


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Rundus (1971)

  • participants given list and asked to rehearse out loud a certain number of items

    • lists rehearsed either 3, 6, 9, or 12 times

  • expect: more rehearsal, better remembering long-term

  • results: divergence at end of list

    • end of list still being recalled even though it was rehearsed less

    • why? because this info was still in STM


<ul><li><p>participants given list and asked to rehearse out loud a certain number of items</p><ul><li><p>lists rehearsed either 3, 6, 9, or 12 times</p></li></ul></li><li><p>expect: more rehearsal, better remembering long-term</p></li><li><p>results: divergence at end of list</p><ul><li><p>end of list still being recalled even though it was rehearsed less</p></li><li><p>why? because this info was still in STM</p></li></ul></li></ul><p></p>
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Glanzer and Cunitz (1966)

  • removed recency effect from Rundus’ experiment

  • manipulated delay b/w end of list and initiation of recall (retention interval)

  • 15 words to freely recall

  • end of list if saw:

    • # —> write/recall

    • digit —> count (prevent rehearsal) and then recall

  • shouldn’t affect encoding but how info gets outputted

  • results:

    • immediate recall = recency effect

    • 10s delay = recency effect reduced

    • 30s delay = recency effect gone

  • end-list items are lost (via time-based decay) from STM

  • recency effect is because of output from STM


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rehearsal; STM

Atikinson and Shiffrin’s modal model explains that primacy occurs because of __ and that recency occurs because of __

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Bjork and Whitten (1974)

  • is the recency effect due to unloading of items from STM?

  • used a continuous-distractor free recall task (math b/w words)

  • still saw recency effect wen participants can’t rehearse items or store them in STM so…

    • …the recency effect can’t only be because of STM and primacy can’t only be because of rehearsal since doing math b/w words fills up STM and prevents rehearsal

  • primacy and recency are affected by what items participants choose to begin recall with


<ul><li><p>is the recency effect due to unloading of items from STM?</p></li><li><p>used a continuous-distractor free recall task (math b/w words)</p></li><li><p>still saw recency effect wen participants can’t rehearse items or store them in STM so…</p><ul><li><p>…the recency effect can’t only be because of STM and primacy can’t only be because of rehearsal since doing math b/w words fills up STM and prevents rehearsal</p></li></ul></li><li><p>primacy and recency are affected by what items participants choose to begin recall with</p></li></ul><p></p>
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long-term recency

  • shows problem of modal model

  • not a list learning paradigm, but saw serial position curve and recency effect, so not b/c of rehearsal or STM

  • recency effect w/ memories that are not held in STM cannot be explained by unloading from STM

  • what else can explain the effect?

    • interference


<ul><li><p>shows problem of modal model</p></li><li><p>not a list learning paradigm, but saw serial position curve and recency effect, so not b/c of rehearsal or STM</p></li><li><p>recency effect w/ memories that are not held in STM cannot be explained by unloading from STM</p></li><li><p>what else can explain the effect?</p><ul><li><p>interference</p></li></ul></li></ul><p></p>
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proactive interference

old info interferes with new info

  • affects items at end of list


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retroactive interference

new info interferes with old info

  • affects items at befinning of list


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<p>Baddeley &amp; Hitch’s (1974) model of working memory</p>

Baddeley & Hitch’s (1974) model of working memory

  • system for temporary maintenance and manipulation of info, necessary for performance of such complex cognitive activities as comprehension, learning and reasoning

  • multiple storage systems

    • visuo-spatial sketchpad

    • central executive

    • phonological store


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dual-task studies

  • participants asked to keep info in STM and overtly rehearse it (repeat out loud) while they do primary task

  • rehearsing verbal info increases time required to do a reasoning task, but no effect on errors

  • system for verbal info is not the same as the system for learning/reasoning


<ul><li><p>participants asked to keep info in STM and overtly rehearse it (repeat out loud) while they do primary task</p></li><li><p>rehearsing verbal info increases time required to do a reasoning task, but no effect on errors</p></li><li><p>system for verbal info is not the same as the system for learning/reasoning</p></li></ul><p></p>
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rehearsal; speech

Baddeley and Hitch (1977) found that performance on ___-based tasks involved a ___-based system

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phonological loop

  • used to recycle info

  • holds small amount of speech based info

  • articulatory control process is the way in which we keep things in store

  • based on inner speech

  • accounts for:

    • phonological similarity effect

      • phonologically similar items interfere with one another

    • irrelevant speech effect

      • irrelevant speech gets into loop

    • word length effect

      • ACP can only rehearse items so fast


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phonological similarity effect

  • words that sound the same are harder to rehearse than distinct words

  • 4 lists: phonological similarity, semantically similar, control (unrelated words)

  • results: semantically similar and control lists are better rehearsed

  • phonologically similar words decreased recall performance

    • ex. PVCGE harder to recall than XRFYZ

  • creation of interference b/c of phonological similarity


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visual; phonological

the articulatory control process (ACP) translates __ into __

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irrelevant speech effect

  • performance on memory tasks is impaired if items are accompanied by other verbal material

  • Colle & Welsh 1976 - immediate recall of digits is impaired if accompanied by sound of someone reading German

  • unattended phonological material can gain access to phonological store

  • creates interference and takes up space in phono. store that would otherwise be used up by relevant info


  • Salame & Baddeley 1987 - spoken digits ‘one’ imair digit span to same degree as similar phonemes like ‘tun’

  • explanation: code is phonemic, not semantic

    • we rehearse how it sounds rather than what it means


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word length effect

  • finite amount of tape/space in loop

  • longer words use up more space

  • linear decrease in accuracy of recall and time to read each word out loud

  • fit fewer long words in loop

  • predicts memory better for shorter words


<ul><li><p>finite amount of tape/space in loop</p></li><li><p>longer words use up more space</p></li><li><p>linear decrease in accuracy of recall and time to read each word out loud</p></li><li><p>fit fewer long words in loop</p></li><li><p>predicts memory better for shorter words</p></li></ul><p></p>
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articulatory suppression

  • subject says ‘the the the the’ during list presentation or gets a tongue depressor to completely occupy ACP

  • ear and mouth have privileged access to phono. loop

  • disrupts ACP (loop used to rehearse info)

  • ACP is busy pronouncing the irrelevant words, it cannot be used to covertly rehearse the target information

  • word length effect is abolished

    • rehearsal is completely blocked for both long and short words, removing the advantage for short words


<ul><li><p>subject says ‘the the the the’ during list presentation or gets a tongue depressor to completely occupy ACP</p></li><li><p>ear and mouth have privileged access to phono. loop</p></li><li><p>disrupts ACP (loop used to rehearse info)</p></li><li><p>ACP is busy pronouncing the irrelevant words, it cannot be used to covertly rehearse the target information</p></li><li><p>word length effect is abolished</p><ul><li><p>rehearsal is completely blocked for both long and short words, removing the advantage for short words</p></li></ul></li></ul><p></p>
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visuo-spatial sketchpad

  • stores and manipulates visual-spatial info

  • needed when info can’t be recoded into phono. representation

  • mental rotation of objects

  • other visual-spatial info interferes with it

    • verbal info does not


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Brooks’ evidence for visuo-spatial sketchpad

___ (1968) -

  • 1st experiment: patients read sentence and indicate whether each word is noun or non-noun

  • 2nd: imagine a letter and make decisions about whether corner was in extreme bottom or top of letter

  • 3 response:

    • verbalization = ‘yes’ or ‘no’

    • non-verbal = point to Y or N

    • non-verbal = tap with left finger for Y, right for N

  • results:

    • verbal task: longer response time when using verbal response than visual response

    • visual task: longer response time when using visual response than vocal response

    • when response modality is same as task modality, response times increased

    • interference in sketchpad/phonological loop when participant had to use it to both make decisions and report decision

  • we store and process info differently based on whether it’s verbal or visual code


<p>___ (1968) -</p><ul><li><p>1st experiment: patients read sentence and indicate whether each word is noun or non-noun</p></li><li><p>2nd: imagine a letter and make decisions about whether corner was in extreme bottom or top of letter</p></li><li><p>3 response:</p><ul><li><p>verbalization = ‘yes’ or ‘no’</p></li><li><p>non-verbal = point to Y or N</p></li><li><p>non-verbal = tap with left finger for Y, right for N</p></li></ul></li><li><p>results:</p><ul><li><p>verbal task: longer response time when using verbal response than visual response</p></li><li><p>visual task: longer response time when using visual response than vocal response</p></li><li><p>when response modality is same as task modality, response times increased</p></li><li><p>interference in sketchpad/phonological loop when participant had to use it to both make decisions and report decision</p></li></ul></li><li><p>we store and process info differently based on whether it’s verbal or visual code</p></li></ul><p></p>
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central executive

  • coordinates activity of two storage systems

  • other potential roles: coordinating retrieval strategies, selective attention, temporary activation of LTM, suppression of habitual responses

  • thought to be associated w/ frontal lobe


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central executive

what is the least studied and understood component of the modal model?

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<p>episodic buffer</p>

episodic buffer

  • update to model by Baddeley in 2002

  • makes link b/w LTM and working memory more explicit

  • integrate multidimensional code

  • most controversial since it can do everything; what’s the point of VSSP and PL?

  • controlled by CE

  • ex. can convert language (verbal —> visual)


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memory span

number of items (digits, letters, words, etc.) that a person could remember

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digit span

  • asked to repeat digits in forward serial order

  • list gradually increases as they correctly recall

  • max number of items they could recall is their capacity/span

  • problems:

    • strict scoring criteria (no partial credit)

    • low reliability / not consistent

    • don’t predict other cognitive abilities, like IQ or reasoning

    • not much variability across people


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Daneman and Carpenter (1980)

  • produced first ‘complex’ span task

  • must remember list of letters/digits while doing irrelevant processing task (ex. math or reading) in b/w coding

  • must report in correct serial order

  • partial credit given

    • more variability and validity

  • performance correlates with:

    • fluid intelligence

    • reading comprehension

    • LTM abilities

    • attention control abilities


<ul><li><p>produced first ‘complex’ span task</p></li><li><p>must remember list of letters/digits while doing irrelevant processing task (ex. math or reading) in b/w coding</p></li><li><p>must report in correct serial order</p></li><li><p>partial credit given</p><ul><li><p>more variability and validity</p></li></ul></li><li><p>performance correlates with:</p><ul><li><p>fluid intelligence</p></li><li><p>reading comprehension</p></li><li><p>LTM abilities</p></li><li><p>attention control abilities</p></li></ul></li></ul><p></p>
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work

some argue that simple span tasks don’t make people ‘__’ with the info. they simply store it then dump it

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Luck & Vogel (1997)

  • designed ‘change-detection’ task

    • presented with array of visual objects for short time

    • after brief delay, shown second array

    • indicate whether the array (or single item within array) has changed

  • results:

    • set size 1-3 = near perfect

    • set size > 4 - performance drops dramatically

    • no difference w/ cue, orientation, color, shape, or adding more features; so not about complexity

    • verbal load did not impair performance

      • verbal load = Participants were given a verbal load of four digits to hold in memory (rehearsing them continuously) while completing a visual change-detection task

    • conclusions:

      • visual working memory has about same capacity (4 ± 1) as verbal working memory

      • visual memories are stored as conjunctions of visual features (an object that has distinct features [color, orientation, shape] and belongs to a certain region of space)



<ul><li><p>designed ‘change-detection’ task</p><ul><li><p>presented with array of visual objects for short time</p></li><li><p>after brief delay, shown second array</p></li><li><p>indicate whether the array (or single item within array) has changed</p></li></ul></li><li><p>results:</p><ul><li><p>set size 1-3 = near perfect</p></li><li><p>set size &gt; 4 - performance drops dramatically</p></li><li><p>no difference w/ cue, orientation, color, shape, or adding more features; so not about complexity</p></li><li><p>verbal load did not impair performance</p><ul><li><p>verbal load = Participants were given a <strong>verbal load</strong> of four digits to hold in memory (rehearsing them continuously) while completing a visual change-detection task</p></li></ul></li><li><p>conclusions:</p><ul><li><p>visual working memory has about same capacity (4 ± 1) as verbal working memory</p></li><li><p>visual memories are stored as conjunctions of visual features (an object that has distinct features [color, orientation, shape] and belongs to a certain region of space)</p></li><li><p></p></li></ul></li></ul></li></ul><p></p>
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recall initiation

  • how do people begin recalling in free recall?

  • people tend to begin recall with end-list items (recency) in immediate free recall

    • this tendency is reduced for delayed free recall

    • __ __ curve


<ul><li><p>how do people begin recalling in free recall?</p></li><li><p>people tend to begin recall with end-list items (recency) in immediate free recall</p><ul><li><p>this tendency is reduced for delayed free recall</p></li><li><p>__ __ curve</p></li></ul></li></ul><p></p>
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cue dependent retrieval process


  • global context (task) —> list context —> word context


  1. self-generate a cue

  2. use cue to narrow search

  3. search processes produce a response

  4. response serves as next cue

  5. may need to generate a different cue if that cue is unhelpful


<p></p><ul><li><p>global context (task) —&gt; list context —&gt; word context</p></li></ul><p></p><ol><li><p>self-generate a cue</p></li><li><p>use cue to narrow search</p></li><li><p>search processes produce a response</p></li><li><p>response serves as next cue</p></li><li><p>may need to generate a different cue if that cue is unhelpful</p></li></ol><p></p>
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temporal-contextual cue dependent retrieval process

  • items encoded near each other within a list will have strongest associations

  • items encoded in lists near each other will have weaker associations

  • words never encoded will have weakest associations


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search monitoring

  • after search process, ___ must be performed


<ul><li><p>after search process, ___ must be performed</p></li></ul><p></p>
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F

T/F: unlike in search processing, errors in search monitoring can not lead to errors in recall

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<p>lag</p>

lag

temporal distance (during encoding) b/w two consecutively recalled words

ex. +1, -3, etc.

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<p>conditional response probability (CRP)</p>

conditional response probability (CRP)

  • estimate how likely someone is to transition between items in recall at each lag

  • people are more likely to transition recall b/w near neighbors (low absolute lags)

  • curbe is asymmetrical (forward leg is much more pronounced than backward)

  • peaks around +1 and -1

  • tight temoporal contextual association


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<p>conditional response latency (CRL)</p>

conditional response latency (CRL)

  • estimate how quickly someone is to transition b/w items in recall at each lag

  • people are faster to recall words at shorter absolute lags (+1, -1)

  • curve is asymmetrical (forward transitions much faster than backward transitions)

  • IRT = inter-response time


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<p>temporal clustering</p>

temporal clustering


  • recall transition lags of 1 or -1 represent strong ____ ___

  • larger lags represent weaker ___ ___

  • people with higher ___ ___ scores (tendency to output recall in temporal structure) achieve better recall (recall more words on average), so recalling with temporal structure is beneficial

  • Sederberg et al. (2010)

    • people who recalled more words tended to have higher ___ ___ scores


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T

T/F: using temporal context and recalling in this organized way leads to better and faster recall of information

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semantic clustering

  • Sederberg found that high ___ ____ alone does not drive overall list recall success the way temporal clustering does

  • no relationship b/w ___ ____ and recall success

  • guides transitions from word to word, it doesn't anchor items as strongly (doesn't boost total list recall capacity) the way temporal contextual cues do

  • graphs show semantic relatedness influences local retrieval dynamics during free recall

  • graphs don’t show accuracy

  • __ ___ can even lead to errors (previous and extra list intrusions)


<ul><li><p>Sederberg found that high ___ ____ alone does <strong>not</strong> drive overall list recall success the way temporal clustering does</p></li><li><p>no relationship b/w ___ ____ and recall <strong>success</strong></p></li><li><p>guides transitions from word to word, it doesn't anchor items as strongly (doesn't boost total list recall capacity) the way temporal contextual cues do</p></li><li><p>graphs show semantic relatedness influences local retrieval dynamics during free recall</p></li><li><p>graphs don’t show accuracy</p></li><li><p>__ ___ can even lead to errors (previous and extra list intrusions)</p></li></ul><p></p>
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false memories

  • using semantic relatedness among items as a cue can lead to ____

  • Deese (1959)

    • list of words either semantically related or unrelated

    • high relatedness results in people likely to falsely recall related words

      • ex. best, rest, nap, pillow, slumber…

        • people recall ‘sleep’ incorrectly

  • DRM

    • follow up

    • semantically related words with an unstudied ‘lure’

      • ex. floor, desk, seat, cushion, … [chair]

    • free recall and recognition test

    • 40% of critical lures were recalled on free recall

    • 84% false alarm rate on recognition

    • critical lures remembered with just as much confidence as studied words!


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Search termination

  • how do people deicide when to stop recalling words

  • IRTs = inter response time


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error

people tend to terminate their search after __. could be because word just recalled is an ineffective retrieval cue

  • PLI or ELI


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verbal fluency tasks

  • another way of understanding recall dynamics

  • recall without encoding

  • ex. name all animals you can think of


  • clustering & switching

    • ppl tend to recall items in clusters then they switch to new cluster when current one has been exhausted

    • seen in relatedness among responses and IRTs


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T

T/F: verbal fluency is a cue-dependent retrieval process

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T

T/F: for fluency tasks, individual differences diminish when given a retrieval cue (instead of forcing people to self-generate)

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Unsworth et al. (2014)

  • experiment 1: 5 min to recall as many animals as you can think of then report which strategies used:

    • random - 81%

    • semantic - 71%

    • personal - 45%

    • alphabet - 23%

    • rhyme - 6%

  • experiment 2: assigned to recall animals either freely, by using a visualization strategy (imagine a zoo), using semantic similarity, by size, in alphabetical order

    • visual, free recall

    • semantic

    • alphabetic, size

  • experiment 3: name facebook friends and report strategies

    • location - 68%

    • random - 65%

    • personal - 59%

    • activity - 59%

    • forward chronological - 29%

    • backward chronological - 21%

    • alphabetic - 15%

    • rhyme - 6%

  • experiment 4: name facebook friends under one of 6 instructions:

    • location, activity, free recall

    • chronological

    • alphabetical


<ul><li><p>experiment 1: 5 min to recall as many animals as you can think of then report which strategies used:</p><ul><li><p>random - 81%</p></li><li><p>semantic - 71%</p></li><li><p>personal - 45%</p></li><li><p>alphabet - 23%</p></li><li><p>rhyme - 6%</p></li></ul></li><li><p>experiment 2: assigned to recall animals either freely, by using a visualization strategy (imagine a zoo), using semantic similarity, by size, in alphabetical order</p><ul><li><p>visual, free recall</p></li><li><p>semantic</p></li><li><p>alphabetic, size</p></li></ul></li><li><p>experiment 3: name facebook friends and report strategies</p><ul><li><p>location - 68%</p></li><li><p>random - 65%</p></li><li><p>personal - 59%</p></li><li><p>activity - 59%</p></li><li><p>forward chronological - 29%</p></li><li><p>backward chronological - 21%</p></li><li><p>alphabetic - 15%</p></li><li><p>rhyme - 6%</p></li></ul></li><li><p>experiment 4: name facebook friends under one of 6 instructions:</p><ul><li><p>location, activity, free recall</p></li><li><p>chronological</p></li><li><p>alphabetical</p></li></ul></li></ul><p></p>
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Unsworth’s findings

  • memory retrieval involves both controlled (Strategic) and random components

  • search may initially generate several (or even many) items without much effort (Random/uncontrolled) but then needs to proceed with more effortful (Strategic/controlled) search

  • forcing people to use ineffective strategies is worse than allowing them to self-generate strategies

  • free > visual > semantic > chronological > alphabetical (ineffective)


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changing password

example of proactive interference

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move to new house and forget old address

example of retroactive interference