artist management

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Last updated 4:08 PM on 10/8/26
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44 Terms

1
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what are the 3 music industry revenue streams?

Sound recording, Publishing, and Live entertainment 

2
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Which manager is primarily responsible for an artist's overall career direction and strategy?

Personal manager 

3
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What is the standard commission rate for a business managers. _% an artist of gross income 

5

4
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A booking agent typically commissions income from which revenue stream?

live entertainment revenue stream only

5
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Five Powers in the music business? Power of: money , access, hard work, latest success and _______

power of body of work

6
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What are the four functions of management?

Planning, organizing, leading, controlling

7
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What are the Elements of planning? 

Timelines, Goals, Strategies and Tactics

8
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What is the primary goal of an artist manager?

Develop an artist career 

9
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Which contract term gives someone authority to act on behalf of another person?

Power of attorney

10
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What financial concept refers to building a business with limited outside funding and using your own resources?

Bootstrapping 

11
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How much money does a personal manager make?

10-20%

12
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What is a mission statement?

describes current goals

13
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what is a vision statement?

describes future goals 

14
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What is a sunset clause? 

It allows a former manager to continue to receive commissions for a limited time after the contract ends. 

15
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Which stakeholder is most likely responsible for purchasing or guaranteeing a performance for a specific event or venue?

Concert buyer 

16
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A manager identifies that radio programmers are preventing a song from gaining exposure. In this situation, the radio programmers would be considered:

Gatekeeper 

17
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Which planning element explains HOW a goal will be achieved at a broad level?

Strategy

18
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When self-managing, which challenge most commonly results from not having a professional team?

Balancing creative and business challenges

19
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An established artist and a major artist both hire business managers. How would their standard commission rates compare?

they receive the same percentage

20
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how much does a business manager make?

5% of an artist gross income

21
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what revenue streams does a business manager receive commission from?

live, sound recording and if the artist is a songwriter, publishing

22
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Which revenue source can a booking agent generally NOT commission?

Merch sales 

23
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A manager leaves a company and an artist has the right to terminate the agreement because that specific manager is gone. Which contract provision is involved?

Key man clause 

24
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Which concept best describes a situation where a manager's personal interests could interfere with decisions made for the artist?

Conflict of interest

25
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An artist wants to become relevant to a concert buyer despite having little money. Which power would be MOST helpful if the artist recently had a viral hit?

Power of latest success

26
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Which planning element answers the question 'What specific actions will we take this month?'

Tactic

27
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When managing a minor, which topic receives special attention in states such as California, New York, and Tennessee?

Trust funds

28
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A manager introduces an artist to influential promoters, venues, and media contacts. Which power is primarily being used?

Power of access

29
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Which number should generally be used first when calculating a personal manager's commission?

Artist gross income

30
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Most business managers are also…

certified public accountants

31
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In industry standards, an artist personal manager gets a percentage of the artist's earnings from which of their revenue streams?

All of the revenue streams

32
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Which one is best defined by the following statement: "taking the resources needed to reach goals and use them efficiently to achieve success?"

Leading & Directing

33
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How many years does a manager usually spend developing a new artist before seeing any real income from royalties, publishing or even ticket sales?

3-5

34
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Which Market Segmentation did we talk about in class as being the easiest to identify?

Demographic

35
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36
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Which market segmentation is best defined as dividing the markets by looking at why consumers engage with a product.

Behavioristic

37
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A(n) _____________ is the artist's name and everything associated with it.

brand

38
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a(n) __________ is the way people feel about the artist.

image

39
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Which one of the Basic Fee Structures is best described by tthe following description: Artist gets paid an agreed upon amount. Typically done on Soft Ticket shows.

Flat Guarantee

40
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the first recording of a song by a recording artist on an album is granted what is called a __________?

mecanical license

41
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which one of the following organization's responsibility is best defined as "a company that licenses songs on behalf of many publishing companies in the US, and then collects the royalties for their use to be paid to the Publisher."

Harry Fox Agency

42
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Which one of the following organization's responsibility is best defined as "licenses the use of copyrighted musical compositions for public performance and then collect royalties for the use on behalf of publishers and songwriters."

Performance Rights Organization

43
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Which one of the following organization's responsiblity is best defined as "collects and distributes digital performance royalties on behalf of the owners of copyrights of the sound recordings used on satellite radio or the Internet."

SoundExchange

44
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Which one of the following is not one of ASCAP's top five qualities that increase someone's potential to become a hit songwriter?

Amount of commissions