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What does PESTEL stand for
Political
Economic
Social
Technology
Ecological
Legal
What are Growth Rates
measures changes in the value of goods and services produced by a nation over a specific period of time, often a year
What is Employment rate
unemployment tends to be low, and skilled human capital becomes scarce and more expensive
What is Interest rates
the inflation-adjusted cost of borrowing money or the return creditors receive for lending
What are sociocultural factors
capture a society’s cultures, norms, and values.
Technological Factors
the technological advances that shape new products, processes, and industries
What are ecological Factors
environmental concerns such as climate change, resource scarcity, and sustainable growth
What are Industry effects
the industry’s underlying economic structure and its impact on firm performance
What are firm effects
firm performance directly to strategic leaders’ actions
What is industry analysis
a more rigorous basis not only for identifying an industry’s profit potential
what is strategic position
creating value for customers (V) while containing the cost to produce it (C)
who developed the five forces model
Michael Porter
What is the premise to the 5 forces model
Strategic leaders understand the profit potential of different industries and position their respective firms to gain and sustain competitive advantage
What is the threat of entry
describes the risk of potential competitors entering the industry.
What are some effects of “threat of new entry”
it can reduce overall profit and increase firm spending
what are switching costs
The costs that customers incur when changing to the products and services offered by a different vendor.
What is Power of Suppliers
strong bargaining power can exert pressure on an industry’s profit potential
what is power of buyers
is a customer's ability to pressure businesses into lowering prices, improving product quality, or adding extra
What can lead to high power of buyers
each buyer purchases large quantities
buyers purchase standardized or unchanged products
face low or no switching costs
What are the threat of substitutes
alternative products or services from outside an industry that fulfill similar customer needs, posing a serious competitive threa
What is rivalry
the intensity with which companies in the same industry jockey for market share and profitability
what is competitive industry structure
elements and features common to all industries
What are the factors of competitive industry structure
number and size of firms
degree of pricing power
types of product or service
What is perfect competition
structure in which a large number of buyers and sellers trade identical products, and no single participant has the power to influence the market price
What is monopolistic competition
some obstacles to entry, and the ability to raise prices for a relatively unique product while retaining customers
what is monopoly
when one firm, often large, supplies the whole market
what are exit barriers
the obstacles that interfere with a firm’s ability to leave an industry
what is a complement
or competency that adds value to the original product offering when the two are used in tandem
what are some questions to ask when entering a market
who are the players?
When to enter?
How to enter?
what is strategic group models
clusters different firms into groups based on a few key strategic dimensions
What are mobility barriers
industry-specific factors that separate one strategic group from another.
what is an example of the ultra low pioneer cost?
Spirit Airlines model, ggressively unbundling airfares and charging separately for checked bags, seat assignments, and even onboard refreshments
What are core competencies
unique strengths embedded deep within a firm
What is a simpler term for core competencies
how a firm is able to seperate themselves from those that are in the market
What are resources
any assets, such as cash, buildings, machinery, or intellectual property, that a firm can draw on when crafting and executing a strategy
What are capabilities
organizational and managerial skills required to effectively orchestrate a diverse set of resources and deploy them strategically
What are two main points related to core competencies
Core competencies that are not continuously nourished will lose their ability to yield a competitive advantage.
When analyzing a company’s success in the market, it can be too easy to focus on the more visible manifestations of core competencies, such as superior products or services.
what is resource heterogenity
comes from the insight that bundles of resources differ across firms
what is resource immobility
the insight that resources tend to be “sticky” and don’t move easily from firm to firm
what does VRIO stand for
Value
Rare
Imitate
Organized
What is the benefit of VRIO
gives companies a competitive advantage
what is valuable resource
enables the firm to capitalize on an external opportunity or mitigate an external threat,
what does it mean for an item to be rare
only a few firms posess it
when is a resource costly to imitate
firms that do not possess it cannot develop or purchase it at a reasonable price
What is organized to capture value
fully leverage the competitive potential of its resources, capabilities, and competencies,
What is social complexity
situations in which various social and business systems intersect
what is core rigidity
firm relies too long on the competency without honing, refining, and upgrading it as the environment change
what is resource stocks
the firm’s current level of intangible resources
what is resource flows
the firm’s level of investment in maintaining or building an intangible resource.
what is value chain
encompasses all internal activities involved in transforming inputs into outputs
what are examples of primary activities
Operations, Supply Chain, Marketing and sales
what are support activities
R&D, HR, Information Systems
What is Business Level Strategy
the goal-directed actions that managers take in their quest for competitive advantage when competing in a single product market
what is differentiation strategy
To create higher value for customers than their competitors create, attempting to deliver products or services with unique features while keeping costs at the same or similar levels, allowing them to charge higher prices
what is cost-leadership strategy
create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling it to offer lower prices to its customers
what is required in differentiation and cost leadership
different strategic positioning
what are the markets for Water bottles
Mainstream, Premium, ultra premium
what are some examples of mainstream products
Aquafina and Dasani
What are premium products
Lifewter and Smartwater
What are products in ultra premium
Harrods in London
What is the equation for differentiation to customers
(V-C) Value - Cost
what are some value drivers
Customer service, product features, complements
what is customer service
the support, advice, and assistance a company gives to its customers before, during, and after they buy or use a product or service
what is product features
specific function, capability, or tangible characteristic that defines what a product is, what it does, and how it performs
what are important factors that affect cost leaders
Cost of input factors
Economics of Scale
Learning and Experience Curve
what is strategic forebearance
that effective strategy involves careful consideration not only of which opportunities to pursue but also of which ones to avoid deliberately
what is disconomies of scale
increases in cost as output increases
What is Economies of Learning
movement down a given learning curve based on current production technology
wht is the experience curve
reductions in per-unit production costs resulting from improvements in technology and processes, even when cumulative output remains unchanged
what is the Veblen Effect
Behavioral economics suggests that consumers often perceive higher-priced goods and services as inherently more valuable
what is blue ocean strategy
the combination of differentiation and cost leadership strategies
what are blue oceans
the overall untapped markets that exist
what is value innovation
aligning innovation with total perceived consumer benefits, price, and cos
what is the value curve
depicts a firm’s relative performance across different competitive factors in an industry
what is between economies and disconomies of scale
the minimum efficient scale