Msrketing Ethics and Green Marketing

The evolution of Marketing Ethics

1. Profit focused marketing 1900s-1950s

→ main business goal was to increase sales and market share

2. 
   

Market ethics definition

ethical norms

• marketers should do no harm

• maintain integrety

• follow ethical values

what is green marketing

Belz and Peattie (2012) Green marketing involves

—> designing sustainable products and services

—> reducing enviromental harm across the chain

—> encouraging responsible consumption

—> creating long term societal and enviromental value

It shifts focus from

short term sales —> long term sustainability

consumer wants —>consumer and societal wellbeing

Peatties Green Marketing Evolutiom

1) ecological green marketing

—> focus on solving speceifc enviromental problems e.g reducing pollution

2. enviromental green makreting

—> cleaner technologies and sustainable production

—> greater corporate responsibility

3. Sustainble Green Marketing

—> long-term sustainability focus

—> considers future generations

—> encourages sustainable lifestyles and consumption