digital marketing

marketing research and referencing

why do people use market research

to Understand changing market conditions, Can make informed marketing decisions, Develop marketing plans and strategies, To design new products based on customer needs.

what can references be

In text reference (short version, within main body of writing).

• Full reference (full version, in the ref. list at end of the work).

PARAPHRASED

what text reference is this: Porter (1980) and (Porter, 1980).

DIRECT QUOTE

what text reference is this: Porter (1980, p. 35) suggested and - Porter, 1980, p. 35

FULL REFERENCES

what type of reference is this? ; Porter, M.E. and Strategy, C., 1980. Techniques for analyzing industries and competitors. Competitive Strategy. New York: Free, 1.

REFERENCE LISTS

make sure your referencing is consistent and ??????????? should be alphabetical