OrgComm Updates: picture slides and book tables

What should you do with high power, low interest stakeholders (lecture power-interest matrix)?

Keep satisfied. High power and high interest: manage closely (key players). Low power and high interest: keep informed. Low power and low interest: monitor with minimum effort

What is different about the book's power-interest matrix (figure 4.4)?

The same labels but the power axis is upside down (0 low at the top, 10 high at the bottom). A minimal effort, B keep informed, C keep satisfied, D key players

Which numbers does the salience Venn diagram use?

1 dormant, 2 discretionary, 3 demanding, 4 dominant, 5 dangerous, 6 dependent, 7 definitive, 8 non-stakeholder

What does the lecturer's road diagram (Bob de Wit) show?

Mission is the wide road. Along it: current situation, target (short-term aim), strategy, objective (medium-term aim), vision (long-term aim)

Which stakeholders are contractual and which community (book table 4.1)?

Contractual: customers, employees, distributors, suppliers, shareholders, lenders. Community: consumers, regulators, government, media, local communities, pressure groups

Which strategies match awareness, understanding, involvement, commitment (book figure 4.5)?

Awareness: informational. Understanding: informational or persuasive. Involvement and commitment: dialogue

How do stakeholder management and engagement differ (book table 4.2)?

Management: fragmented, managing, buffering, short-term. Engagement: integrated, building relationships, bridging and mutual benefit, long-term, coherent and values driven

What are owned, paid and earned media (book table 3.2)?

Owned: controlled by the company (website, blog, YouTube channel). Paid: adverts and sponsored links. Earned: stakeholder word of mouth, the most credible but not controlled

How do broadcasting and crowd-casting differ (book table 3.1)?

Broadcasting: one-to-many, audiences, controlled, expensive. Crowd-casting: many-to-one and many-to-many, participants, messy, cheap

Which six social media types did Kaplan and Haenlein classify (figure 3.1)?

High self-disclosure: blogs (low presence), social networking sites (medium), virtual social worlds (high). Low self-disclosure: collaborative projects (low), content communities (medium), virtual game worlds (high)

What do the PARC principles stand for?

Participatory, authentic, resourceful, credible

What is agenda-setting theory?

The frequency of media coverage determines how salient an issue is in the public mind: the press tells people what to think about

What is alignment of frames?

The corporate frame (how the organisation wants its story told) fits the news frame (how journalists portray it), so the story is more likely to be placed

What is the difference between radical and reform-oriented activist groups?

Reform-oriented: change specific practices, see companies as possible partners. Radical: change deeper value systems, say companies cannot be part of the solution (Occupy)

Which issue phases are on the lecture slide (Hainsworth and Meng)?

Potential, emerging, current, crisis, dormant. Early there is an opportunity to influence, later it is difficult

Which issue models are in the book?

Figure 10.1: latent, active, intense, crisis (pressure over time). Figure 10.3 life cycle: emergence, debate, codification, enforcement

How does the position-importance matrix work (figure 10.2)?

Position on the issue from -5 (oppose) to +5 (support) and importance from 0 to 10. Oppose and less important: problematic. Oppose and important: antagonistic. Support and less important: low priority. Support and important: supporter

How does Coombs's crisis matrix work (figure 11.1)?

External and unintentional: faux pas. External and intentional: terrorism. Internal and unintentional: accident. Internal and intentional: transgression

How should an organisation respond to a transgression (book)?

Accept responsibility: remediate (compensate), repent (ask forgiveness) and rectify (prevent recurrence). Denial or distancing is futile (example: Volkswagen)

What is reputational capital and what is stigma (book 11.4)?

Reputational capital: a stock of goodwill that shields the organisation in a crisis (halo effect). Stigma: a deep-seated flaw perception after repeated crises when all capital is spent