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Composition
arrangement of text and visual elements. What goes where?
Tableau
Front Cover of a Magazine
Lines
Vertical, Horizonal, Diagonal- Curved vs Straight
Rule of Thirds
Dividing the magazine cover in three parts can be horizontal or vertical.
Central Framing
the main subject usually right in the centre.
Negative Space =
Absence of elements
Cartoon/Illustration
Animated features
Graphic Design/ Computer Generated Imagery
In the place of regular photography more of a perfection, too be good to be true aspect.
Editorial Photography/Tableau =
visual storytelling that accompanies an article or conveys a creative concept rather than selling a product
Action Photography
Action frozen in place
Mixed Mediums
Imagery/color/font --> a different range
Focal Point
where eyes lands first
Emphasis
Something that stands out, requiring the attention of the reader – clear hierarchy and contrast
Emphasis vs focal point
Foreground
What is in the front, catches reader’s eyes first.
Background
Behind the Foreground, elements not in main focus.
High Aperture
Nothing is fuzzy, everting in focus, clear photography (Not Fuzzy)
Low Aperture
background not clear, whilst main subject is, in order to add depth, emphasis and not add distracting features in the back. (Background Fuzzy)
Extreme Close U
Able to see closer details
Close Up =
Less than extreme, but still quite close – just face, adds emotional connection.
Medium
Balances person with background, knees up or waist up
Long
Whole body showing
Extreme Long
Subject is far from camera, isolating impact
Low Angle =
Camera is below the subject eye level, adds a feeling of inferiority.
Eye Level
Equality, on the same level as the subjects eyes
High Angle
Above the subject, reader is more dominant
Symmetry
balance, stability - mirroring elements.
Asymmetry
Different visual weight, not as balanced or formal
Scale and Proportion
Making some elements larger for hierarchy and different emphasis.
Movement
how the eye moves
Minimalism
More core elements, nothing excess
Maximalism
A lot of elements, extra
Color Symbolism:
What does it mean?
Analog Colors
Close on the Color Wheel
Complementary
Opposite on Color Wheel
Triadic and Split Complementary =
Uses three colors that are evenly spaced around the color wheel, forming a perfect triangle.
Cool vs
Warm Colors
Pastel vs
Saturated Colors
Tertiarary
hues made by mixing one primary color with one adjacent secondary color on the color wheel
Natural Light
Light from the sun, more raw
Artificial Light =
Man made light sources – can be seen as fake or not a part of nature
Low Key =
minimalist design and specific lighting style
High Key =
use bright, even lighting and predominantly white or light backgrounds to create a clean, modern, and energetic aesthetic, minimal shadows deliberately
Shadows for accent or emphasis:
Accent =
to create depth
Emphasis =
to draw focus on a subject
Contrast:
Colors, Light, Size/Shape/Patterns
Serif =
Has decorative elements at the end
Sans Serif =
traditional, time font no decorative elements
Decorative
to capture eye, entertaining
Flat =
No design or 3D effect
Bevelled =
slanted edges and shadows for 3D effects
Shadowed Font
Has shadows
Hierarchy =
Visual order, what to look at first, adding empahsis
Titles / Subtitles =
text
Alignment and Composition Spacing =
How the magazine looks in terms of the structure it follows, effect
Text Minimalism vs Text Maximalism
Text Minimalism =
Less Text, exact
Text Maximalism =
More text, extra
Proximity =
closing to each other?
Overlapping =
What overlaps what
Opacity =
How transparent something is on the cover – layering/fading
Positive Space
the main subject, focal point, or filled a