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Conventions
Assembly of a party to talk address concerns of different factions and select candidates for office
Critical elections
Elections that reveal sharp, lasting changes in loyalties to political parties
Dark ads
Anonymously place status updates, photos, videos, or links in target audience to manipulate emotions in order to sway votes
Democratic National Committee
Complex network dedicatedd to furthering party goals and meet every 4 years at national conventions to sharpen policy and increase influence
Democratic Party
Support aggressive efforts for minority rights, stronger protections for the environment, more government services to solve public problems
Divided government
When the presidency is held by one party and one or both houses of Congress by the other party
Economic protest parties
Parties that appear in times of economic distress and blame problems on real or imagined enemies
Hard money
Contributions regulated by the Federal Election Commission with strict limits on donations where only individuals, PACs, and parties can donate
Hill Committees
Non-lawmaking committees that strategize how to win seats in Congress
Ideological Parties
Have specific, comprehensive beliefs on social, economic, and/or political matters
Issue ads
Advertisements that highlight an issue of concern
Jeffersonians
Favored states' rights, limited national government, generally fewer laws and eventually renamed to Democratic-Republicans
McGovern-Fraser Commision
Created by the Democrats to examine, consider and rewrite convention rules
Minor parties
Formed to spread ideas/awareness when major parties are not talking about it
New Deal Coalition
Made up of Democrats, unions, blue-collar workers, minorities, farmers, white Southerners, people in poverty, immigrants, and intellectuals to use government to create social safety nets and solve social problems
Party chairperson
Chief strategisst and spokesperson of a party
Party dealignment
When people become independents or turn away from politics usually from mistrust of government and/or parties
Party realignment
When the balance of power between parties shift greatly usually because a party is dying or being created
Platform
Written list of beliefs and political goods
Political Action Committee (PAC)
Organization that collects political donations to influence an election
Psychographic segmentation
Uses data about personality, lifestyle, and social class to categorize voters
Republican Party
Supports a conservative doctrine, advocate for strong national defense reduce wasteful government spending, limit regulations on businesses, referred to as the "Grand Old Party" or GOP.
Single-issue parties
Parties that focus on one controversial, public policy matter
Single-member districts
Candidate that receives most votes wins that office
Soft money
Donations not regulatedd by the Federal Election Commission that are used for the party and not specific candidates
Splinter parties
Parties that break away from a major party usually based on a strong individual
Superdelegates
High ranking Democratic delegates who can support any Democratic candidate
Swing states
States that can go either way in an election
Super PAC
Collect funds from a varieety of sources and funds can't go to the candidate or political party but can create ads called independent expenditures for/against a candidate as long as they don't coordinate with the candidate
Two-party system
Discourages third-party/independent candidates, especially at the national level
Whig Party
Advocates for strong cntral government, westward expansion, investment in infrastructure with support from a strong national bank
Winner-take-all-voting
Candidate that wins majority of the popular vote receive all of the electoral votes in a state except for Maine and Nebraska