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Macro factors vs Operating factors
(Both are part of the external environment, making them factors outside the business that can impact it.) Macro factors are the legal, social, global, technological, and economic conditions that a business operates in and has no control over. Operating factors, however, are the primary external factors impacting a business that it has some control over.
The external environment
Involves the surrounding factors that can impact a business, which it has minimal control over
Technological Developments
Are the invention and innovation of tools that solve problems and enhance processes.
Customer needs
Are the essential requirements that customers intend to fulfil with the purchase of a good or service from a business.
Internal environment
Factors inside the business that have an impact on its day-to-day planning, activities and success
Government business enterprise
A private sector of business which is owned and controlled by the government and exists to fulfil commercial purpose of making a profit.
Public listed company
A company which openly trades its shares on the ASX
Private Limited company
A company with up to 50 private shareholders
Sole trader
A business with one owner
Partnership
A business between 2 to 20 owners
Personal Independence
Involves a person being in control of their own decisions and actions
Financial Independence
The ability to fund a desired lifestyle without relying on the income from another individual
Making a Profit
Involves a business generating more revenue than expenses it incurred
Fulfilling a Market Need
When a business fills a gap in the market by addressing customer needs that are currently unmet or underrepresented by competitors in the same industry
Fulfilling a Social Need
Improving society and environment through business activities
Social Enterprise
A type of business that aims to fulfil a community or environmental need by selling goods and services
Innovation
A new idea or more effective process that makes a product better than it was before
Market opportunity
A need or want that is not currently being met by any businesses
Changing customer needs
The transitions in the desires of consumers
Research and Development
Involves directing resources, such as money, towards discovering, creating, and introducing new products and processes
Technological developments
The invention and innovation of tools that solve problems and enhance processes
Global Market
The area in which businesses trade goods and services, compromised of both businesses and customers from countries all across the world
External professionals
highly-skilled individuals that businesses hire to provide expertise in a particular area of operation
Accountant
a professional who manages, updates, analyses and reports a business’s financial information
Financial advisor
a professional who provides expert advice to individuals and businesses in relation to monetary matters, personal finances, and potential investments
ICT specialist
a professional who develops and maintains the technological systems that are used by businesses to store and retrieve data
Legal advisor
a professional who provides expert advice to businesses regarding their legal responsibilities
Marketing advisor
a professional who provides expert advice to businesses in relation to promoting and selling their products
Business name
the title that a business operates under and what customers use to identify the business
Website domain
a website address that identifies a business’s online site
Trade practices legislation
the law that governs how a business interacts with customers and competitors
Tax compliance
the extent to which an individual or business meets tax obligations
Work safe insurance
compulsory insurance that assists employers to meet their obligation of financially compensating and supporting employees who become injured or ill because of their work
Bank Account
an arrangement made with a bank where a business or individual can deposit and withdraw money
Financial control systems
are processes and procedures used to direct and monitor a business’s finances
Policies
the written statements that outline the expected performance and behaviour of employees
Procedures
a series of actions that employees must follow in order to abide by the business’s policies
Overseas suppliers
individuals or businesses that sell raw materials or resources in a country overseas
Overseas retailers
individuals or businesses that sell goods and services directly to customers overseas
Product
a good or service that is offered to consumers to satisfy a need or want
Price
is the amount that a customer pays for a good or service
Place
is an element of the marketing mix relating to how a business distributes its product to customers
Promotion
is the marketing communications used by a business to inform, promote, and remind its target market about its product
People
are the individuals that influence a customer’s perception of a business and its products
Physical evidence
is the environment in which the business and customers interact
Process
is the procedure set in place throughout the entire customer purchasing experience at a business
Product life cycle
is a series of stages that a product will pass through from the moment it is introduced to the market until it becomes obsolete or replaced
Customer relations
is the way a business creates, builds, and maintains customer relationships
Quality customer service
is a business consistently going above and beyond expected performance to ensure customers are satisfied with their experience
Customer loyalty programs
are marketing initiatives that enable customers to gain benefits for frequently purchasing from a business
Social Media
the online platform that can be used to connect with others and share content
Planned public relations
is a business proactively communicating intended messages to various publics
Crisis Public Relations
is a business reactively communicating to various publics in response to an issue that can negatively affect its reputation
CSR
is the ethical conduct of a business beyond legal obligations, and the consideration of social, economic, and environmental impacts when making business decisions
Job analysis
The process of identifying the essential duties, tasks and responsibilities of a specific role.
Job description
Summary of the duties, tasks and responsibilities of a specific role
Job specifications
Necessary skills, knowledge and qualifications for a specific role.
Job design
Process of organising several duties, tasks and responsibilities of a specific role.
Internal recruitment
Process of filling job vacancies with existing staff at the business.
Intranet
Private computer network used to share information within a business
Word of mouth
the verbal communication of information between individuals
External recruitment
The process of filling job vacancies with individuals outside of a business
Websites
Are a collection of web pages and content, published on at least one web server, that is identifiable by a common domain name
Online recruitment agency
Is a business that works on behalf of an employer to find suitable job candidates
Interview
Is a meeting that occurs between an employer and a job candidate to determine whether they have the necessary knowledge, skills, and ideas to fulfil the position
Psychological testing
Is a scientific method of examining a job applicant’s behavioural style and reasoning skills
Work testing
Is the process of administering practical or written assessments to determine the sustainability of a job candidate for a position
Online selection
The process of choosing an employee based on online forms completed by a job applicant
National Employment Standards (NES)
Are the minimum entitlements an employer owes its employees, which are set out in the Fair Work Act 2009
Conditions of employment
What an employer has agreed to offer the employee in return for the work they complete
Remuneration
The money an employee receives from an employer in exchange for the work they complete
Job security
The likelihood of an employee keeping their job
Work life balance
The division of a person’s time between the demand of their job and their personal life
Employee induction
The process of inducing a new employee to the business