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what is social cognition
how we think about people and social events or situations
- how do we make sense of our own behavior or the behavior of others
- how do we use information about the social world to make judgements
current perspective of social cognition
- combination of both people as native scientists and cognitive misers (rational judgments and use shortcuts)
- people can process bast amounts of info quickly but prone to error and biases
- can process info carefully when we can and want to but most processing automatic
fluency
how easy something is to process info
- influences judgments as we have more positive evaluations of things that are easy to process (attitudes)
- respond more positively to messages that are easy to understand (persuasion)
- fluency part of liking familiarity - you like something you have seen many times
error
getting something wrong
- can be random
bias
systematically getting something wrong in a specific way
- tendency to make specific error
bottom up processing
- data driven mental processing, basing judgements on stimuli in environment
- using info about world to make judgements
- start with details to form big picture
top down processing
- theory driven mental processing, use preexisting expectations to filter and interpret information
- start w big picture
schemas
organized network of related information or expectations stored in memory
- how knowledge about world organized
- can be broad or specific
script (type of schema)
schema for how to behave in a situation
- classroom, dating, interviews
stereotype
schema about a group of people
activated schema
brought to mind or set to be used in the moment
accessibility (schema)
how easily something stored in memory can be activated - blatant reminder needed to activate less accessible schema
- highly accessible schema one that comes to mind without much prompting
- accessibility not defined by frequency but being activated easily can make something activated more often
availability
whether something stored in memory
- can be activated if it is available
what schemas do
- direct attention - used to filter relevant information -> when schema activated attention directed to schema consistent info
- shape construals: ppl interpret ambiguous info in schema consistent ways
- influence memory: affects encoding (what info gets filed away for storage - attention and construals)
- affects retrieval (what info gets extracted from memory) - accessing and using meme
how schemas activated
priming or subliminal stimulus
priming
presenting stimulus to activate a concept and increase short term accessibility
- can influence judgement even when schema activation occurs outside of our consious awareness
subliminal stimulus
stimulus presented below threshold of consious awareness
- showing image/word with too little time to know what it was
- caveat: doesn't work for a lot of things
order effects (presentation of info)
order in which info or questions presented change peoples judgements
primacy effet
judgements more heavily influenced by whatever is presented first
- when info/questions are ambiguous or can be interpreted multiple ways (construal)
- what is presented first changes interpretation of whatever follows
recency effect
judgments are more heavily influenced by whatever is presented last
- happens when judgements are based on what info people can recall
- things listed last more recent, fresher in memory and more likely to stand out
dual process model
dual modes of information processing including intuitive system and rational system
intuitive system of DPM
- thinking fast
- frequent, emotional, stereotypical, unconscious
- relies on automatic associations - that you already may have
- can process a lot of things at once
rational system
- thinking slow
- relies on deliberate deductive reasoning
- requires focus, directed at one thing at a time
can have quick automatic response w intuitive system then overwrite w rational system
heuristics
mental shortcut for making quick judgements, cognitively efficient but prone to error
availability heuristic
mental shortcut art how likely something is based on how many examples we can come up with
- judge something as more probable when examples come to mind easily
- originally named in references to availability but really about accessibility
ACCESSIBILITY HEURISTIC
representativeness heuristic
- judgements about how likely something is to belong to a category based on how similar it is to peoples mental representation of that category
- used to classify something as belonging to certain category to extent that it is similar to typical case from that category
illusory correlation
the belief that two variables are correlate when in fact they are not
- can be tied to whether things FEEL related - tied to representativeness
- associating health problems with things that feel related even if getting no info abt this
repetition
people believe information when they see it multiple times
- about fluency: seeing things multiple times makes easier to process which makes seem more correct
confirmation bias
tendency to test a proposition by searching for evidence that would support it
- can lead to false beliefs bc people may fail to attend to disconfirming info
motivated confirmation bias
people seek and/or interpret evidence to support their pre-existing attitudes and beliefs
motivated reasoning
interpreting or processing info w goal of confirming existing beliefs - biased thinking
selective exposure
tendency to consume more attitude consistent info than attitude inconsistent info
- based info selection
attribution
explanation we give for behavior
- perceived cause of behavior - our own or others
internal attribution (dispositional attribution)
something internal to the person is causing the behavior
- attitudes beliefs traits
external attribution (situational attribution)
something external to the person is causing the behavior
- situation, circumstances
Kelleys covariation model
people make internal or external atrributions based on how often the behavior occurs
consensus (KCM)
do other people do this behavior
distinctiveness (KCM)
does the person behave this way only in this situation (situation specific behavior)
consistency (KCM)
does the person always do this in that situation
how covariation leads to attributions
situational: consensus, distinctiveness, consistency
dispositional: consistency
discounting principle
the idea that people will assign reduced weight to a particular cause of behavior if other plausible causes might have produced it
counterfactual thoughts
thoughts of what might have, could have, or should have happened "if only" something had occurred differently
- amplifies emotions
- bronze medalists more satisfied than silver bc they imagine receiving no medal as alternative -> opposed to silver imagining gold as alternative
- seen in victim blaming
self serving attributional bias
tendency to attribute failure and other bad events to external circumstances and attribute success and other good events to oneself
fundamental attribution error
tendency to overemphasize internal causes and neglect external causes - focus on things like talent and motivation and less on resources and barriers
- people show this more consistently when explaining other peoples behavior
actor observer difference
tendencies for attributions to differ between the person engaging in a behavior and people observing behavior
- external more common for actor, internal attributions more common for observer -
- situation stands out for actors (aware of situation around us) and person stands out for observers (character of that person stands out)
culture and attributions
westerners attend to dispositions and internal causes where asians attend to situations and contexts
anchoring and adjustment heuristic
mental shortcut where people begin w rough estimation as starting point and adjusts this estimate to take into account unique characteristics of present situation
emotion
tried and specific affective response to a stimulus or event
appraisals
construals of a situation that give rise to emotions
- pleasant - unpleasant
- certain - uncertain
- novel familiar
appraisals and emotions can both cause each other but one must come first
physiological response
bodily response tied to an emotion
expression
facial, vocal, or bodily expressions that communicate specific emotions
action tendency
a behavior that is prompted or motivated by a specific emotion
- emotion not just feeling but also doing
- can have multiple action tendencies for one emotion
features of emotions
brief
specific
unbidden - involuntary onset, happens automatically
emotion vs mood
mood is more longterm and nonspecific
emotion vs affect
broad term for feelings, typically valence positive or neg
- emotions and moods both affective states
expressions and evolution
- serve adaptive functions: commun intent, manage social relationships
- universality of certain expressions supported by commonalities across species and human cultures
social functional theory of emotions
key function of emotions is to coordinate social interactions and manage social relationships
- both emotional states and expressions serve these funcs
- does not mean an emotion is always beneficial or successful for social relationships
- emotions can serve social functions at multiple levels
social functional theory of emotions individual level
guide social judgements and behavior
interpersonal level social functional theory of emotions
emotions help strengthen ties
- gratitude motivates connection
- sadness can prompt social support and comfort
social func theory emotions group level
emotions strengthen a sense of connection to groups, regulate hierarchy, and motivate intergroup conflict
social func theory emotions cultural level
emotions can transmit or reinforce cultural norms
emotions affect attention and perception
- attention directed to emotional content
- emotional states can narrow or broaden our attention: neg emotions can make us more narrowly focus while positive can broaden what we pay attention to
- information that matches our emotional states processed easier
- emotions affect judgements: fear increases perceived likelihood of neg events
broaden and build hypothesis
positive emotions lead us to think and act more broadly
- more creative thinking, gen more solutions and possible actions, more likely to expand social networks
affect as information
the idea that we use emotional states as info abt ourselves and envs
- depends on attributions for emotional states
misattribution of arousal
the process whereby people make mistaken inferences about what is causing them to feel the way they do
affective forecasting
predicting future emotions, people tend to overestimate how unhappy they will be following negative events
immune neglect AFFECTIVE FORECASTING
not thinking about capacity to cope with negative events
focalism AFFECTIVE FORECASTING
a tendency to focus too much on a central aspect of an event while neglecting the possible impact of associated factors or other events (tunnel vision)
peak-end rule
the most intense moment and the end of an emotional experience disproportionately influence recollection of emotions
duration neglect
the length of an emotional experience carries little weight in recollections of the emotion
basic emotions approach
distinct emotions are separate natural categories, signature expressions and physiological responses
- there are distinct emotions that are universal
- originally six basic emotions: happiness sadness fear anger surprise disgust
constructivist emotion approach
distinct emotions shaped by language, social roles, values and insitutions, variability across ppl and cultures
- categorical approach, some emotions evolved as to serve specific adaptive functions
focal emotions
emotions that are especially common within a particular culture
affect valuation theory
emotions tied to cultural ideals and values are more prominent in our social lives
- cultural values can shape ideal affect (what we want to feel)
individualistic culture
tendency toward dispositional explanations
collectivistic culture
tendency toward situational explanations
display rules
culturally specific rule that governs ways and what emotions expressed
emotion regulation
ability to alter ones own emotional state
emotion suppression
minimize outward signs of their emotions