Introduction to SM

What is a strategy

A decision or stream of decisios taken to determine where u want to be and how u should get there

Features of a strategy

Clear & Straight

Futuristic

Coherent

Unique

Creative

Deceptive

Compititive advantage

Cost efective

types of a strategy

Emergent

Intended

Pourpose of a strategy

Compititive advantage

Dimensions of SM

Strategic position

Strategic choice

Strategy into action

Strategic analysis

for understanding the strategic position of company (Internal en:, external en;, Stakeholder)

Strategic position

Identify the impact on strategy of the external environment,strategic capabilities,expectation and influence of stakeholders

Strategic choice

identify the bases of strategic choice, generation of strategic option, evaluation and selection