Techniques

Anecdote

Provides a personal story to make the argument relatable and authentic.

Alliteration

Repeats the first letter of words for emphasis and a memorable effect.

Appeals

Plays on a person’s desires, beliefs, or values to build support for the argument.

Appeal to Fear

Uses fear of danger to persuade.

Appeal to Group Loyalty

Appeals to a person’s desire to belong, persuading them to agree with the group’s interests.

Appeal to Financial Interest

Engages with concerns about finances, often provoking outrage over potential financial harm.

Appeal to Justice

Draws on beliefs in fairness and equality to persuade.

Appeal to Patriotism

Draws on national pride, loyalty, or respect for one’s country.

Appeal to Self-Interest

Encourages people to prioritize their interests or well-being.

Appeal to Tradition/Custom

Values the past or traditional ways, warning against change.

Attack/Praise

Criticizes or flatters individuals or groups to influence audience perceptions.

Cliché

Uses overused expressions for quick understanding and reassurance.

Connotations

Uses words with implied meanings to shape the audience’s response.

Evidence

Provides facts or expert opinions to strengthen credibility and objectivity.

Exaggeration

Stretches the truth to emphasize a point and make it more memorable.

When I was a child, I grew up playing outside every day, which kept me healthy and happy.

Anecdote

It is cruel and costly to ignore environmental impacts

Alliteration

"Allowing unmarried people to adopt destabilizes society."

Appeals

As Australians, it’s our duty to protect our environment.

Appeal to Group Loyalty

"If we don't act, our children will suffer."

Appeal to Fear

"Supporting this bill will mean better healthcare for you and your family."

Appeal to Self-Interest

"Rising tuition fees will leave students drowning in debt."

Appeal to Financial Interest

"The punishment must fit the crime."

Appeal to Justice

"Let’s make our nation proud by reducing our carbon footprint."

Appeal to Patriotism

"For generations, families have gathered for Sunday dinners. We should preserve this tradition."

Appeal to Tradition/Custom

"Actions speak louder than words."

Cliché

“The greedy corporation cut corners to maximize profits."

Connotations

"According to a recent study, 78% of people believe renewable energy is the future."

Evidence

"If we don’t act now, the entire planet will be underwater in a decade."

Exaggeration

“Unlike other politicians, Senator Brown truly cares about the working class."

Attack/Praise