Group 5 — Descriptive Research

case study

detailed study of one person or a small group

naturalistic observation

observing behavior in its natural environment without interfering

survey

asking people questions about their attitudes or behaviors

random sample

every person in the population has an equal chance of being selected

population

the entire group researchers want to study

correlation

measure of how strongly two variables are related

correlation coefficient

number from −1.00 to +1.00 showing the strength and direction of a correlation