Business Ch. 6 (test 1)

Creating Effective Business Messages6.1 Explain the goals of effective business messages and the process for creating them.​ 6.2 Identify the needs of your audience in the AIM planning process​ 6.3 Gather the right information and refine business ideas in the AIM planning process.​ 6.4 Develop your primary message and key points in the AIM planning process.​ 6.5 Explain and apply positive and other-oriented tone in business messages.​

What effective messages emerge from a consistent planning process and a positive and other-oriented tone.​

The principles transfer to any type of communication

They will help you to be more effective and influential

What are the 3 process steps

Plan, Write, Review

Under the PLAN process step, what do you need to do?

Get the content right. Understand your audience, Gather the right information, Develop your message

Under the WRITE process step, what do you need to do?

Get the delivery right, Set the right tone, apply a clear and concise style, focus on navigational design

Under the REVIEW process step, what do you need to do?

Double check everything, get feedback, ensure your message is fair, make sure to proofread

Business writers tend to move back and forth between _____

stages

Expert writers are more likely to:

Analyze the needs of the audience, generate the best ideas to tackle a problem, identify the primary message and key points before starting a formal draft.