Automated Client Communication, Consumer Protection Law, and AI Policy Review

Flashcards covering automated client communication workflows, consumer protection regulations under RA 7394 and DTI DAO 2, and AI ethics and compliance rules.

Automated Client Communication

The strategic use of technology to deliver personalized, timely messages to customers without human effort around the clock, ensuring instant solutions while maintaining brand relationships.

Foundational Operational Rule in Business Automation

The operational principle specifying that machines scale routine queries (such as FAQs, tracking, and instant links), freeing human agents to handle complex, high-value client needs.

Chatbot Messaging Workflows

Automated communication systems that map real-time user intent directly to structured instant responses.

Customer Retention Campaigns

Scheduled, value-driven automated messages deployed and triggered by user milestones or designated periods of inactivity.

E-Commerce Response Time Benchmark

Case study data showing that dropping response time below $1\,\text{minute}$ drives a $30\%$ increase in checkout completions and resolves $80\%$ of routine issues instantly.

Midnight Rush Challenge

A peak shopping scenario resolved by automated client workflows that deliver instant structured answers and payment links when buyer purchase intent is at its highest.

Triggered Notifications

Automated operational updates (such as parcel hub pings or scheduled Airbnb check-in guides) that proactively resolve anxiety and eliminate manual support queries.

Segmented Campaigns

Targeted marketing messages structured around regional transaction peaks to align with consumer habits, improving conversion rates while avoiding unsubscribes caused by broadcast spam.

Referral Program Automation

An automated workflow that immediately distributes incentives upon successful friend invitations, preventing delays that break the trust loop and harm advocate experience.

Golden Rule of Automated Customer Communication

The rule dictating that machines scale routine queries while human agents take over complex or sensitive problems.

Escalation Logic

System logic programmed to seamlessly transition a customer conversation from an automated bot to a human agent when dealing with sensitive or complex issues.

Retention Ethics

Standards in customer retention requiring value-driven, well-timed follow-ups while prohibiting excessive daily blasts that alienate consumers and damage brand equity.

Republic Act No. 7394

The Consumer Act of the Philippines; the primary statutory framework regulating consumer protection, product health and safety, deceptive advertising, and consumer redress.

DOH/FDA Jurisdiction Under RA 7394

The regulatory division under the tri-agency framework responsible for monitoring food, drugs, cosmetics, and health supplements.

DTI Jurisdiction Under RA 7394

The regulatory division under the tri-agency framework responsible for overseeing general consumer goods and sales promotions.

DA Jurisdiction Under RA 7394

The regulatory division under the tri-agency framework responsible for agricultural and livestock produce.

90-Day Price Rule

A provision under DTI DAO 2 requiring price comparison advertisements to reflect actual retail prices charged within the past $90$ consecutive days to prevent artificial markups prior to sales.

DTI DAO 2

The Department of Trade and Industry administrative order that establishes the 90-Day Price Rule for promotional price comparisons.

Article 116 (RA 7394)

The statutory article mandating that all sales promotion schemes secure prior DTI permit clearance, submit mechanics $30\,\text{days}$ prior, and display official permit numbers on promotional materials.

30-Day Promo Filing Requirement

The procedural requirement under Article 116 specifying that promotional campaign mechanics must be submitted to the DTI $30\,\text{days}$ prior to launch.

Articles 110–124 (RA 7394)

The sections of the Consumer Act of the Philippines that establish joint corporate liability and penalize false, deceptive, or misleading advertising.

Joint Corporate Liability

A legal accountability structure under Articles 110–124 extending liability for unlawful advertising across company owners, corporate executives, and advertising agency managers.

Penalties Under Articles 110–124

Statutory sanctions for unlawful advertising that include monetary fines, imprisonment for up to $6\,\text{months}$, and immediate advertisement takedowns.

Puffery

Exaggerated subjective promotional opinions (such as 'Most Delightful') that are legally permissible and do not require factual substantiation.

Actionable Claims

Factual advertising assertions (such as '100% Certified Arabica' or 'reduces fatigue by $40\%$') that strictly require verifiable laboratory substantiation.

'Chemical-Free' Claim

A promotional phrase that is scientifically false because all physical matter consists of chemicals.

Greenwashing

The practice of using vague, unsubstantiated ecological terms such as 'Eco-friendly' without required third-party certification.

DA-BAFS Certification

An official third-party certification required to substantiate and validate organic and ecological claims in advertising.

AI Virtual Personas Disclosure Mandate

A policy requirement compelling creators to include explicit transparency labels (such as 'Virtual Persona Created with AI') when synthetic figures are used.

Synthetic Product Simulations Ban

An ethical and regulatory restriction that strictly prohibits using AI to fabricate or manipulate before-and-after product result imagery.

Crisis PR Playbook Sequence

A strict three-step corrective procedure: 1) Immediate Campaign Halting, 2) Public Correction Statement, and 3) Proactive Consumer Redress/Refunds.

Artificial Price Inflation

The deceptive tactic of raising prices right before a discount event, which violates DTI DAO 2 and makes the discount misleading under RA 7394.

ISU BOR Res. No. 66 s. 2026

An institutional policy resolving that AI is strictly an augmentative tool to enhance productivity, never a replacement for human critical thinking or authorship.

Calculator Analogy for AI

The conceptual comparison stating that while AI accelerates execution, human professionals remain entirely accountable for verifying output strategy and accuracy.

Creative Direction in IP Law

The legal standard requiring human input for copyright ownership; purely AI-generated materials enter the public domain without commercial copyright protection.

'C' in the CLEAR Framework

A prompt engineering component denoting Context & Limits, which sets background information and prompt guardrails to prevent AI hallucinations and false claims.

Public AI Training Data Risk

The security threat where inputting proprietary client or company data into public AI models compromises trade secrets and breaches ISU AI policy rules.

Cliché AI Buzzwords

Robotic words highlighted for removal in the Policy Compliance Checklist (such as 'tapestry', 'delve', and 'digital landscape') to ensure authentic human writing.

Authorized AI Uses (ISU BOR Res. No. 66 s. 2026)

Specific permissible tasks for AI consisting of brainstorming, outlining, and proofreading, provided humans guide the strategy and verify the facts.

Ethical Transparency in AI

The explicit disclosure of where automated AI assistance ended and human authorship and verification began.