3 MKTG 442 - Weeks 2–5: MRI Simmons & Cross-Tabs

0.0(0)
Studied by 0 people
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/8

encourage image

There's no tags or description

Looks like no tags are added yet.

9 Terms

1
New cards

What is MRI Simmons used for?

Profile target consumers and their media habits.

2
New cards

What is an MRI Simmons crosstab?

Table comparing groups, behaviors, and attitudes.

3
New cards

What does index 100 mean in MRI?

Average relative to total population.

4
New cards

What does MRI index 120 mean?

20% more likely than average.

5
New cards

What does MRI index 80 mean?

20% less likely than average.

6
New cards

What is MRI sample?

Number of actual survey respondents.

7
New cards

What is MRI vertical %?

Of a column's audience, % in a row group.

8
New cards

What is MRI horizontal %?

Of a row group, % with column trait.

9
New cards

What is MRI weighted (000)?

Projected audience count in thousands.