Ap Micro unit 4 from video

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14 Terms

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Monopoly

A market structure where a single firm controls the entire market, produces a unique product with no close substitutes, and faces high barriers to entry.

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Price Maker

A firm with market power that can determine its own price rather than taking the market price (e.g., Monopolies).

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Natural Monopoly

A market where one firm can produce the socially optimal quantity at the lowest cost due to massive economies of scale.

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Price Discrimination

Charging different prices to different consumers for the same product to maximize producer surplus (only possible for monopolies).

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Monopolistic Competition

A market structure with many firms selling differentiated products, low barriers to entry, and significant advertising.

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Excess Capacity

The difference between the output a monopolistically competitive firm produces and the output that minimizes average total cost (QminQ_{min}).

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Oligopoly

An industry dominated by a few large firms (10 or less) characterized by high barriers to entry and mutual interdependence.

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Mutual Interdependence

A situation in oligopolies where each firm's decisions significantly affect and depend on the actions of its competitors.

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Game Theory

The study of how people or firms behave strategically in situations involving interdependent choices.

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Dominant Strategy

A strategy that is the best for a firm no matter what strategies other firms choose.

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Nash Equilibrium

A situation where each firm chooses the optimal strategy given the strategies chosen by other firms.

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Profit Maximization Rule

The universal rule for all market structures: produce where Marginal Revenue equals Marginal Cost (MR=MCMR = MC).

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  • What it shows: In the long run, monopolistically competitive firms earn zero economic profit because easy entry and exit eliminate economic profits or losses.

  • Key Features:

    • The Demand (DD) / Average Revenue (ARAR) curve is downward sloping due to product differentiation.

    • Marginal Revenue (MRMR) lies below the demand curve.

    • Profit maximization occurs where MR=MCMR=MC (at quantity Q∗Q∗).

    • In long-run equilibrium, the Average Total Cost (ATCATC) curve is tangent to the demand curve at the price where P=ATCP=ATC, meaning firms make normal profit (zerozero economic profit). Notice there is also excess capacity (producing less than the cost-minimizing output QminQmin​).


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  • What it shows: A single-firm market with high barriers to entry where the firm acts as a price maker.

  • Key Features:

    • Profit Maximization (MR=MCMR=MC): The monopolist produces where MR=MCMR=MC and charges the highest price consumers are willing to pay (found by going straight up to the Demand curve).

    • Inefficiency: Monopolies create deadweight loss because they produce less and charge more than socially optimal markets.

    • Socially Optimal Price (P=MCP=MC): Where the marginal cost curve intersects the demand curve (achieves allocative efficiency).

    • Fair-Return Price (P=ATCP=ATC): Where the average total cost intersects demand, allowing the firm to break even without losing money.