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Perception
Organizing and interpreting sensory information.
Perceptual Set
Expectations influence what we perceive.
Motivation
Needs and desires influence what we notice.
Emotion
Feelings affect how we interpret information.
Experience
Past experiences influence perception.
Culture
Cultural background shapes how we interpret the world.
Context
Surroundings influence how we interpret stimuli.
Intensity
Stronger stimuli attract more attention.
Contrast
Differences make objects stand out.
Movement
Moving objects attract attention.
Bottom-Up Processing
Building perception from sensory information.
Top-Down Processing
Using expectations and experiences to interpret information.
Feature Detectors
Brain cells that detect visual features like edges and movement.
Parallel Processing
Processing multiple visual features simultaneously.
Gestalt
Seeing the whole rather than individual parts.
Figure-Ground
Separating an object from its background
Proximity
Grouping objects that are close together.
Similarity
Grouping objects that look alike.
Continuity
Seeing smooth, continuous patterns.
Closure
Filling in missing information to complete an image.
Connectedness
Seeing physically connected objects as one group.
Depth Perception
Judging distance and seeing in three dimensions.
Retinal Disparity
Each eye sees a slightly different image
Convergence
Eyes turn inward when looking at nearby objects.
Relative Size
Smaller-looking objects appear farther away.
Interposition
An object covering another appears closer.
Linear Perspective
Parallel lines appear to meet in the distance.
Texture Gradient
Distant objects appear less detailed.
Relative Height
Objects higher in the visual field appear farther away
Relative Motion
Nearby objects appear to move faster than distant objects.
Perceptual Constancy
Objects appear unchanged despite changes in viewing conditions.
Size Constancy
Objects appear the same size despite distance changes.
Shape Constancy
Objects appear to keep their shape from different angles.
Color Constancy
Objects appear to maintain their color under different lighting.
Brightness Constancy
Objects appear to maintain brightness under changing light.
Moon Illusion
The moon appears larger near the horizon.
Ames Room
A room designed to make people appear different sizes.
Restored Vision
egaining sight after blindness; interpreting visual information can initially be difficult.
Perceptual Adaptation
Adjusting to changes in visual information, such as distortion goggles.
Memory
Encoding, storing, and retrieving information.
Encoding
Getting information INTO memory.
Storage
Keeping information IN memory.
Retrieval
Getting information OUT of memory.
Sensory Memory
Briefly holding sensory information.
Iconic Memory
Brief visual memory.
Echoic Memory
Brief auditory memory.
Working Memory
Holding and actively processing information.
Long-Term Memory
Storing information for extended periods.
Central Executive
Controls attention and coordinates working memory.
Phonological Loop
Temporarily holds words and sounds.
Short-Term Memory
Temporarily holding information.
Visuospatial Sketchpad
Temporarily holds visual and spatial information.
Explicit Memory
Conscious memories you can explain.
Implicit Memory
Memories that influence behavior without conscious awareness.
Episodic Memory
Memory of personal experiences.
Semantic Memory
Memory of facts and knowledge.
Procedural Memory
Memory of how to perform skills.
Visual Encoding
Remembering information through images.
Acoustic Encoding
Remembering information through sounds.
Semantic Encoding
Remembering information through meaning.
Automatic Processing
Learning information without conscious effort.
Effortful Processing
Actively working to learn information.
Chunking
Breaking information into smaller groups.
Mnemonics
Memory tricks that help you remember information
Elaborative Rehearsal
Connecting new information to existing knowledge.
Imagery
Creating mental pictures to remember information.
Spacing Effect
Learning improves when studying is spread out over time.
Testing Effect
Retrieving information improves memory.
Shallow Processing
Remembering appearance or sound.
Deep Processing
Understanding meaning and making connections.
Maintenance Rehearsal
Repeating information to keep it in short-term memory.
Long-Term Potentiation (LTP)
Strengthening connections between neurons.
Memory Consolidation
Stabilizing new memories for long-term storage.
Hippocampus
Brain structure important for forming new explicit memories.
Amygdala
Brain structure involved in emotional memories.
Cerebellum
Helps store learned movements and skills.
Hermann Ebbinghaus
Psychologist who studied how people forget information.
Forgetting Curve
Shows that forgetting happens quickly at first, then slows down.
Recall
Retrieving information without seeing the answer.
Recognition
Identifying information seen before.
Relearning
Learning information again faster than the first time.
Retrieval Cues
Hints that help you remember information.
Priming
Exposure to one stimulus activates related memories.
Context-Dependent Memory
Remembering better in the same environment where you learned.
Mood-Congruent Memory
Current mood makes similar emotional memories easier to recall.
Serial Position Effect
Remembering the beginning and end of a list better.
Primacy Effect
Remembering the FIRST items.
Recency Effect
Remembering the LAST items.
Encoding Failure
Information was never properly learned.
Decay
Memories weaken over time when not used.
Proactive Interference
OLD information interferes with NEW information.
Retroactive Interference
NEW information interferes with OLD information.
Retrieval Failure
Stored information cannot be accessed.
Tip-of-the-Tongue Phenomenon
Knowing information but temporarily being unable to recall it.
Source Amnesia
Remembering information but forgetting where it came from.
Misinformation Effect
Incorrect information changes how someone remembers an event.
False Memories
Remembering something that did not actually happen.
Hindsight Bias
Believing you knew something all along after learning the answer.
Confirmation Bias
Favoring information that supports existing beliefs.
Imagination Inflation
Imagining an event increases belief that it happened.