Ad Sales Unit 09 - Measurement truth

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5 Terms

1
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Controlling metric

The count a contract designates as authoritative for billing

2
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Discrepancy

The gap between buyer and seller counts of the same delivery

3
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Finality

The maturity state of measurement data

4
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Posting

Joining aired spots to measurement to determine credited delivery

5
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Supersede

Replacing a fact with a new one while retaining the original