Social Cognition, Bias &Attitudes

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7 Terms

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Affect

A person’s emotional state or feelings.

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Attitudes

A set of beliefs and feelings about a person, group, object, or issue.

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Saliency Bias

Focusing on the most noticeable or apparent causes of behavior.

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Fundamental Attribution Error

Assuming someone’s behavior is caused by their personality rather than their situation.

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Self-Serving Bias

Attributing success to personal effort but failure to outside circumstances.

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Cognitive Dissonance

Discomfort caused by a conflict between beliefs, attitudes, or behavior.

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Implicit Associations Test (IAT)

Test designed to identify automatic or hidden associations and biases.