1/9
Vocabulary flashcards covering key concepts from lecture notes on Critical Thinking Visual Analysis, including types of visuals, visual literacy, visual rhetoric, and technical analysis.
Logical/rational visuals
Visuals, such as bar graphs and pie charts, that present data quantitatively to make logical appeals to the audience through reasoning.
Qualitative visuals
Visuals, such as photographs, that evoke emotions and persuade through pathos, often conveying stories more powerful than written descriptions.
Visual literacy
A foundational skill that enables non-reading children and illiterate individuals to rely on cues like logos, symbols, and representations to navigate everyday life.
Visual analysis
The process of examining visuals to understand their meaning by decomposing visual data to communicate through visuals and textual means, using elements like color, shape, and positioning.
Critical reading (visuals)
The ability to interpret visuals by understanding their meaning and evaluating visual rhetoric and potential manipulation.
Visual rhetoric
The communication and interpretation of rhetorical elements from visuals, analyzing how they convey messages and evoke reactions from the audience.
Figure 4.10 photograph
A photograph depicting a person with severe spinal polio, suggesting that support for a child's education can transform disabilities.
Depth of field
A visual device that blurs or sharpens objects to influence context and focus within a scene, thereby altering the viewer's interpretation.
Technical writing (visual focus)
Writing that focuses on a visual's use as an informative tool to simplify content, investigate developments, and report findings.
Audience appeal
A component in writing that requires persuasive arguments supported by evidence, often using visuals tailored for persuasion or curiosity.