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empirical information
identifying new facts about the world
normative information
about how the world should work
inductive theories
building understanding around an observation
deductive theories
deriving expectations from a set of principles
nonempirical research
exploring known themes to answer questions about the way the world works
engineering
figuring out the answer to a specific question
theory-oriented
exploring the deeper principles behind a problem rather than an event
systematic error
non-random error causing consistent distortion
random error
unpredictable mistakes
reliability
extent to which a measurement consistently measures a concept
validity
extent to which a measurement captures the intended characteristics
face validity
measure making intuitive sense
construct validity
extent that a measure relates to other measures in the way it should
counterfactual
what happens in the absence of our iv
treatment
varying levels of iv
nominal
variable with categories but no rank/order
ordinal
categorical variable with a natural order or ranking
interval
numerical values