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Selective attention
Focusing conscious awareness on a particular stimulus
Inattentional blindness
failing to see visible objects when our attention is directed elsewhere
Perceptual set
a mental predisposition to perceive one thing and not another
Executive functions
cognitive processes for planning and decision-making.
Algorithm
a step-by-step procedure for solving a problem
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
Insight
a sudden realization of a problem's solution
Confirmation Bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Fixation
being unable to see a problem from a new perspective
Mental set
A tendency to approach a problem in one way, often a way that has been successful in the past
Intuition
An effortless, immediate, automatic feeling or thought, as contrasted to explicit conscious reasoning.
Representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
Availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness),we presume such events are common
Heuristic Overconfidence
being more overconfident than you should be
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited
Framing
how information is presented
nudge
framing choices in a way that encourages people to make beneficial decisions
explicit memory
memory of facts and experiences that one can consciously know and "declare"
effortful processing
encoding that requires attention and conscious effort
Automatic processing
Unconscious encoding of incidental information, such as space, time, and frequency, and familiar or well-learned information, such as sounds, smells, and words
Implicit memory
Retention of learned skills or classically conditioned associations independent of conscious recollection
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
Chunking
organizing items into familiar, manageable units; often occurs automatically
memories
persons, things, or events that you can remember
spacing effect
information is retained better if there is a longer period of time between sessions or relearning
Testing effect
Enhanced memory after retrieving, rather than simply rereading information
Shallow processing
encoding on a basic level based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
Semantic memory
memory of general knowledge
Episodic memory
Memory of personal experiences and events
Hippocampus
A neural center located in the limbic system that helps process explicit memories for storage.
Memory consolidation
The process of making memories more stable and storing them long-term
Flashbulb memory
a clear memory of an emotionally significant moment or event