Intro to Digital Marketing Essentials - MKT1029

Initiate - 3I

work backwards towards your objective and thinking about customer wants, outside in approach

Iterate - 3I

applying your learnings from customer engagements and adapting to improve performance

Integrate - 3I

providing customers with seamless experience throughout platforms, sell your strategy to get approval and integrate your findings

Framework

how we organise our thinking, e.g. SOSTAC, user generated content, PRACE, ladder of engagement

Technique

a specific method or approach marketers use to achieve a marketing objective. e.g. email marketing, content marketing, influencer marketing, affliate marketing