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Transnational Strategy
subsidiaries are allowed to adapt global products and services to local markets
Global Strategy
a company’s plan to expand, operate, and compete across international borders by treating the world as a single unified market
Local Responsiveness LR
globalization strategy that emphasizes adapting to the needs of local markets and allows subsidiaries to develop unique products, structures, and systems
Multi-domestic Strategy
strategy business approach where a company treats each region as a separate unique market and tailors it's products to fit local cultures