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memory
the mental process of acquiring, encoding, storing, and
retrieving information, experiences, and skills
Acquisition (Encoding)
Process of coding and putting information into memory
storage
Holding or maintaining information in memory
Retrieval
Locating or recovering information from memory
Two kinds of memory (and their relevant functions)
1) Explicit Memory - Concious
- Episodic Memory - Memory from specific events
- Semantic Memory - General knowledge, not tied to any time or place
2) Implicit Memory - Revealed by indirect tests
- Procedural memory - knowing how
- priming
- perceptual memory - recalibrating perceptual systems as a result of experience
- classical conditioning
If you recall all the words you can from the list you saw previously, it's called _________
Free Recall
Recall
Individual generates the memory after being given a broad cue identifying the information sought
Cued Recall
Participants are given a cue to facilitate recall
ex: Recall all the names of animals
Serial Recall
Need to recall order as well as item names
ex: Recall the names of all previous presidents in the order they were elected
Differences of Recall Vs. Recognition
In the case of a lack of source memory, what does recognition depend
Recall - Individual generates the memory after being given a broad cue identifying the information sought
Recognition - Information is presented, and the individual must decide if it is the sought-after information. (ex: 10 names are presented on the board, you must select the five which were presidents)
In the absence of source memory, recognition often depends on familiarity
What does the computer model of human cognition
thinking = information processing
Assumptions of memory (2)
Memory has a limited capacity
- space
- resources
- time
Memory is an integrated system that process info
- acquire, store, and retrieve info

What model of memory is this? Explain it
The Modal Model of Memory
Sensory memory (e.g., iconic memory, echoic memory)
(Sensory memory plays a minimal role in modern theorizing)
Short-term memory (STM)
- Largely replaced by "working memory" in modern theories
- Better understood as a status or activity rather than a place
Long-term memory (LTM

What does this test?
Iconic Memory
Working memory
What is working more like than storage?
What does it contain?
A dynamic form of short-term storage
- Less like a storage place, more like a status
- Contains currently activated ideas or thoughts that are
being worked on by a specific set of operations
Contrasts Between Working Memory and LTM (duration, capacity & size, ease of entry, ease of retrieval)

How is the modal model supported via study?
What two effects arise via this study?
Participants study a long series of words
(e.g., 30 words, 1 word presented per second)
Free-recall procedure
Recall likelihood is influenced by the item's serial
position
Primacy effect (long-term memory)
Better memory for the first few items relative to middle items
- rehearsed more than later words
Recency effect (working memory)
Better memory for the last few
items
Last few items are not displaced
by future items

How can we test the primacy and recency effects?
The manipulation of Working Memory should affect the recall of recent items (which rely on WM) but not items presented earlier in the list (which rely on LTM)
Delaying recall with a different task displaces content in
working memory.
Early items should not be affected because LTM does not
depend on the current activity.
Brain Regions Supporting Memory
Retrieval from long-term memory specifically activates the hippocampus
Retrieval from working memory specifically activates the perilhinal
Virtually all mental activities require what kind of memory?
Working Memory
Digit Span Task
What does this task show us?
What helps us at this task
Participants hear a series of digits read to them and must repeat them back immediately
The list length is increased until memory fails.
The number of digits the person can echo back without
errors is that person's digital span
Average WM capacity is 7 +-2
Chunking helps reduce WM load
Measures the capacity when WM is "working"
Operation Span

What is this testing?
Operation Span
WM capacity correlates strongly with scores on... (3)
- Standardized academic tests (e.g., verbal SAT)
Reasoning tests
Reading comprehension tests
How is WM and STM similar and different?
Both are describing "current awareness"
WM includes processing with visual and acoustic info being processed simultaneously and independently
STM assumes a single entity while Working Memory assumes multiple components or "channels"

Working Memory: Baddeleys' Model
How does it work
Central Executive
Focuses attention on relevant items and inhibits irrelevant
items
Plans and schedules processes in complex tasks
Switches attention between different parts
Updates and checks content to determine next step in sequence of parts
Articulatory Loop
Used to maintain and process acoustic information
(rehearsing)
Phonological Store
Holds acoustic info for 1-2 seconds
Articulatory Loop and Phonological Store
Visuo-spatial Sketch Pad
Used to maintain and process visuo-spatial information
Episodic Buffer
Used for storage of multimodal information
Integrates the acoustic, visual and other information
What is this for?
Brain activity and rehearsal

2 Types of Rehearsal
Maintenance rehearsal - short term; simply rehearsing it
Relational or elaborative rehearsal - taking the info and applying it to current knowledge
Learning in the absence of an intention to learn
Incidental learning
Deliberate, with the expectation that memory will be later tested
Intentional learning
Two kinds of processing depths
How much of an effect does intention have?
Where do the benefits of deep processing appear?
Shallow processing: superficial engagement with the
material
Ex: Is the word DOG in capital or lower-case letters?
Deep processing: requires thinking about the meaning of
the material
Ex: Does the word DOG fit in the sentence "I walked
my _____."
Intention has little to no effect; rather the Depth of Processing effects are strong
Benefits of deep processing may not lie in the learning
process itself

According to Craik & Tulving (1975), what are examples of category Complex vs. Simple and what does this mean?
Complex: "The great bird swooped down and carried off the struggling chicken."
Simple: "She cooked the chicken"
The more complex, the easier it is to remember / recall.
We memorize things well when we...
... find order, or connection in the material
Mnemonics
What are they?
What kinds exist?
Any learning technique or memory device that helps you organize, retain, and recall information by linking new facts to more familiar data
First-Letter Mnemonics
ROY G. BIV (red, orange, yellow, green, blue, indigo, violet)
Visualization Strategies
Peg-word Systems - use an anchor
One is a bun, two is a shoe
Interactive Imagery
Bransford & Johnson (1972)
What does it state?
Demonstrated that prior contextual knowledge is essential for comprehending and remembering new information
Memory Acquisition
What factors play into how well someone acquires a memory?
1) Contributions from the memorizer
2) Interconnections among acquisition, retrieval, and storage