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what is flavor more than taste
flavor combines taste, smell, touch, vision, expectations, and emotional information
where do taste and smell information meet during flavor perception
in the orbitofrontal cortex, or OFC
what information reached the OFC
taste information from the insula, smell information from the piriform cortex, touch, vision, and information from areas such as the amygdala
what is oral capture
the experience of taste and smell sensations as if there are located in the mouth
what are bimodal neurons
neurons that respond to more than one sensory modality
what is sensory-specific satiety
the decrease in a food’s appeal and pleasantness after consuming a large amount of that food
how can temperature affect food perception
differnt temperatures change the sensory experience of food
how can mouthfeel affect food perception
touch sensations in the mouth influence the experience of flavor
how can genetics affect food perception
genetics can influence preferences and reactions, such as whether cilantro tastes pleasant or unpleasant
how can color affect food perception
visual appearance influences expectations and perceived flavor
how can expectations affect flavor
what someone expects can change their experienced flavor and pleasantness