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The non-scientific approach
intuition, anecdotal evidence
Scientific approach
empiricism - data-based, reported accutately, peer-reviewed, replicated
falsifiability
can be proven wrong by a test, isn’t fantastical
Goals of behavioral research
Description, prediction, determine cause of behavior, explain
one-tailed hypothesis
phrased as to pointing to one side
two-tailed hypothesis
phrased as going either way
Belmont Report (1979)
The code of ethics for psychological experiments
Beneficience
Do no harm, minimize risks and maximize benefits
Justice
Risks and benefits should be equally distributed
Autonomy (respect for persons)
respect people & their informed consent
Fidelity and responsibility
We should be responsible and build trust
Informed consent
incl. risks, benefits, study goals, side effects, free to leave
Informed consent no’s
no coercion, no incentives so high you can’t say no
IC not needed
public behavior, naturalistic observation, anon qs
naturalistic observation
people watching, basically
naturalistic observation pros
removes demand characteristics, descriptive, realistic
naturalistic observation cons
difficult, time-consuming, bias, ethical issues
structured observation
lab setting, setting up an event to occur to observe
Case study pros
detailed observation, descriptive data, new or rare phenomena
case study cons
can’t generalize, observer bias
Survey pros
large sample size, quick, easy
Survey cons
self-reporting, wording, no always predictive of behavior or representing the sample
correlational research pros
see how variables are related, predict variables
correlational research cons
can’t draw causal conclusions
experiment pros
control variables, can draw causal conclusions
experiment cons
unrealistic, generalizability issues, ethical constraints
Quasi-experiments
no IV manip, naturally occurring groups, DV measured
Quasi-experiments pros
can measure topics we can’t assign
Quasi-experiments cons
no causal conclusions
Causal relationship conditions
temporal precedence, covariation, no alternate explanations
risk-benefit analysis
IRB conducted weighing of risks/benefits
sampling bias
not random assignment - selected
demand characteristics
Instructions that hint to the expectations of the researcher
between vs within design
participants experience one or the other conditions vs both
Stuttering study violated justice
Didn’t balance risks and benefits - left kids stuttering
Implications/applications of the study
discussion
anonymity
conceals participant identity
confidentiality
conceals participant data
confounding variables
extraneous variable that appears to be correlated with the IV
illusory correlation
thinking 2 events are related bc of proximity