Crisis Comm Test (Risk)

Risk

Risks are measurable, and risky situations are conditions in which outcomes (i.e., the harm) and probabilities are known

Two elements of Risk

probability and magnitude of harm

Risk Communication

Interactions and exchanges among individuals, groups, and institutions in the processes of determining, analyzing, and managing risk

Demographic and Psychographic Moderators

Age, Expertise, Values, The White Male Effect, Numeracy, Recent effect, Estimation error, Relying on certain past experiences, Emotional state, trust in organizations credibility

Risk Decisions

Dual processing models; heuristic and systematic

Agenda Setting Theory

More important media is being seen first

Framing Theory

the media setting the perspective so audiences think a certain way

Cultivation Theory

Over time the accumulation of our media consumption paints the way we view the outside world