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Flashcards covering key terms and definitions from Chapter 1: Limits, Alternatives, and Choices.
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Economics
A social science concerned with making optimal choices under conditions of scarcity, where economic wants exceed society's productive capacity.
The Economic Perspective
An economic viewpoint that envisions individuals and institutions making rational decisions in their own self-interest by considering scarcity, choice, opportunity cost, purposeful behavior, and marginal analysis.
Opportunity Cost
The value of the next best alternative that must be sacrificed or given up when a choice is made.
Purposeful Behavior
Rational self-interest driven behavior where individuals allocate resources to maximize utility and firms act to maximize profit.
Marginal Analysis
The decision-making comparison of marginal benefits and marginal costs, where marginal means extra or additional.
Scientific Method
The procedure for the systematic pursuit of knowledge involving observation of facts, formulation of hypotheses, testing, and accepting, rejecting, or modifying those hypotheses.
Other-Things-Equal Assumption
The assumption that factors other than those being considered did not change, also known as the ceteris paribus assumption.
Microeconomics
The study of individual consumers, firms, or specific markets within the economy.
Macroeconomics
The study of the entire economy or a major aggregate of the economy.
Positive Economics
Economic analysis that focuses on factual statements and cause-and-effect relationships.
Normative Economics
Economic analysis that incorporates value judgments about what the economy should be like or what policies ought to be implemented.
The Economizing Problem
The fundamental economic problem arising from limited income and resources conflicting with unlimited wants.
Budget Line
A schedule or curve showing various combinations of two products that a consumer can purchase with a specific money income and given product prices.
Attainable and Unattainable Combinations
On a consumer's budget line graph, combinations lying on or inside the line are attainable with available income, while combinations lying outside the line are unattainable.

Land (Economic Resource)
All natural resources used in the production process, such as forests, mineral deposits, water, and land resources.
Labor (Economic Resource)
The physical actions and mental activities that individuals contribute to the production of goods and services.
Capital (Investment)
All human-produced physical objects and intangible ideas used to produce other goods and services.
Entrepreneurial Ability
A distinct human resource that combines land, labor, and capital, takes initiative, makes strategic business decisions, innovates, and assumes risk.
Production Possibilities Model
An economic model displaying different combinations of two goods that an economy can produce under full employment, fixed resources, fixed technology, and two goods.
Law of Increasing Opportunity Costs
The principle that as the production of a particular good increases, the marginal opportunity cost of producing additional units rises, giving the production possibilities curve a concave shape.
Optimal Output
The specific level of output on a production possibilities curve where marginal benefit equals marginal cost (MB=MC).
Fallacy of Composition
A pitfall in economic reasoning assuming that what is true for an individual or part of a group is necessarily true for the whole group.
Post Hoc Fallacy
A pitfall in economic reasoning that mistakenly concludes that because Event A precedes Event B, Event A caused Event B.