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how is the news presented on tv
typically its negative things that get put in the news
what are the three things that ownership of the media influence
agenda setting
gate keeping
norm setting
what is the media prioritised around
making a profit through advertisements during tv shows
what is conservatism
minority views or controversial views arent presented in the media
what do barnett and gaber argue about conservatism
it leads to a much less critical approach to all things in the media specifically politics
who came up with agenda setting
cohen
what is agenda setting
controlling what story are in the news and therefore what things people watch and think about
how does the cultural effects model apply to agenda setting
the media continually only present certain stories in the media and a specific view point on those things which gradually effects our mindset until we passively accept the message the media displays
how would pluralists criticise agenda setting
they would say there is a range of choices of things to watch in the media so you can find something that you agree with
the media doesnt control what they put out its actually based around what the audience want to see
what is gatekeeping
the idea that someone - in this case the media have the power to refuse to share certain stories and information and if they dont think its important enough it wont be published
give examples of something that would be gatekeeping
white collar crimes
epstein files
government scandals - covid parties
how do neomarxists think the media protects the dominant ideology
the journalists have similar background to the owners which ensure the same view point are given out
how does the miners strike and the banking crisis support the idea of gatekeeping
the miners strike - a working class issue was instantly reported on but a crisis due to the faults of the ruling class was kept hidden
what are some challenges of gatekeeping now we have the internet
citizen journalism means something doesnt have to be reported on in the news someone else in the public can post about it for people to see e.g. social media
what is norm setting
the way the media helps to reinforce conformity to social norms
what are the 2 ways the media reinforces social norms
encouraging conformist behaviour
discouraging non-conformist behaviour
how does the media encourage conformist behaviour
they agree with not going on strike and make a big deal of it when people do e.g. calling teachers lazy when they striked
how does the media discourage non conformist behaviour
they make a big deal of things like going on strike and portray it negatively in the media
give examples of norm setting in the media
the protests in france have been show in the media as violent riots when all they are doing is standing up for themselves
how can the reception analysis model be applied to this
people can disagree with messages shown by the media is they are an active audience - oppositional reading
what is another things that effects the way the media is presented
the impact of journalist assumptions
what are the 3 things that make up journalist assumptions
power elite
propaganda
hierarchy and credibility
power elite
the news content is politcally conservative with little content that challenges the media owners view points as journalists have similar backgrounds to the owners
how is power elite supported by neo marxism
control isnt direct from the owners it comes from the journalists as they have similar views to the owners so send out the same messages - these messages slowly effect the audience due to the drip drip effect
how would pluralists criticise the power elite
the audience is actually in control as the journalists have to present news that is interesting to the audience
what is the propaganda of the media
the media has a motive behind the news they release to get the audience to think a certain way and they do this as a network of people have shared interests
what can be used to support the propaganda of the media
rupert murdoch and tony blair
benefit scroungers
strikes
what can we use to criticise the progranda of the media
media literacy
the audience may be active and know not to believe it
what is the hierarchy of credibility
whos opinion is seen as values within the media and society
who is the sociologist that talks about hierarchy of credibility
stuart hall
what does hall say about the hierarchy of credibility
journalists prioritise the opinions of police officers and politicians and business leaders
what can you use to support the idea of the hierarchy of credibility
when looking a crime they interview police and not what locals think
in covid they interviewed doctors and politicians and no locals and what they think
what is a criticism of of hierarchy of credibility
if the public dont get interviewed then they will post their opinions anyway on social media
what are the 3 things that affect how the media is presented
ownership of media
the impact of journalism
moral panics