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Juxtaposition
Placing two contrasting ideas side by side to highlight differences.
Hypophora
Asking a question and then immediately answering it.
Anecdote
A short and amusing or interesting story about a real incident or person.
Pun
A form of word play that exploits multiple meanings of a term.
Parallelism
Using similar structures in a series of phrases or clauses.
Allusion
An indirect reference to a person, place, or event.
Hyperbole
Exaggerated statements not meant to be taken literally.
Expert Opinion
Quoting or referencing someone who is an authority on a subject.
Rhetorical Question
A question asked to create a dramatic effect or to make a point rather than to get an answer.
Diction
The choice and use of words and phrases in speech or writing.
Analogy
A comparison between two things for the purpose of explanation or clarification.
Antithesis
The direct opposite of something.
Repetition
Repeated use of words or phrases for emphasis.
Facts/Stats
Using factual information or statistics to support an argument.
Irony/Sarcasm
A figure of speech in which the intended meaning is opposite to the literal meaning.
Alliteration
The occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Simile/Metaphor
Comparative figures of speech; simile uses 'like' or 'as', while metaphor implies a comparison without those words.
Anaphora
The repetition of a word or phrase at the beginning of successive clauses.
ETHOS
An appeal to ethics, establishing the credibility of the speaker.
PATHOS
An emotional appeal, persuading by appealing to the audience's emotions.
LOGOS
An appeal to logic, using reasoning and facts to persuade.