J Sites Field Guide Vocabulary

Vocabulary flashcards covering core web development, SEO, sales frameworks, pricing packages, client management, and business operations from the J Sites Field Guide.

J Sites Core Principle

Build something useful, sell honestly, deliver professionally, and keep learning.

Domain

The human-readable web address of a website.

Hosting

Infrastructure where a website and related services run, which stores and serves the website.

DNS

Domain Name System; the system that connects and directs a domain to the correct internet service.

HTTPS

An encrypted web connection using TLS that encrypts communication between the browser and website.

HTML

Markup language used to structure web content.

CSS

Language used to style web content.

JavaScript

Programming language commonly used to add interactive behavior to web content.

Front End

The interface and content of a website that visitors directly interact with.

Back End

Server-side operations that handle databases, authentication, and business logic.

Responsive Design

A design approach that adapts a website to different screen sizes and devices.

CTA

Call to action; an instruction or button such as 'Get a Quote' or 'Call Now' that tells visitors what to do next.

Accessibility

Practices and design choices that help people with different abilities use a website.

Visual Hierarchy

Design structure that guides visitors on what to notice first, second, and third using size, spacing, contrast, typography, placement, and imagery.

AI-Assisted Development

Using AI for ideas, copy, code, debugging, and SEO drafts, treating output as a draft requiring human review and testing.

SEO

Search Engine Optimization; practices that help search engines and users understand and discover useful website content.

Local SEO

SEO focused on local searches and geographic relevance using accurate business information, service-area content, consistent contact details, and a Google Business Profile.

Search Intent

What a searcher or visitor specifically wants to accomplish when performing a web search.

J Sites Sales Framework

The seven-step sales process: Notice → Introduce → Explain → Show → Ask → Recommend → Listen.

Launch Package

A $1,500 professional foundational website package with agreed pages, responsive design, contact pathways, basic SEO setup, domain connection assistance, hosting setup, and launch.

Professional Package

A $2,500 website package adding greater customization, additional content/pages, deeper SEO/content structure, and appropriate integrations.

Dominant Package

A $3,500 website package designed for projects needing more advanced visual treatment, interactions, customization, pages, and support options.

Launch Care Plan

Suggested recurring maintenance and support level priced at $50/mo.

Professional Care Plan

Suggested recurring maintenance and support level priced at $100/mo.

Dominant Care Plan

Suggested recurring maintenance and support level priced at $200/mo.

Scope Creep

Unplanned work, new pages, features, or revisions added beyond the original agreed project scope.

Revenue

Total money collected from sales before deducting business expenses.

Profit

The money that remains after subtracting legitimate business expenses from collected revenue.

Average Project Value Formula

$$\text{Average Project Value} = \frac{\text{Total Website Revenue}}{\text{Number of Projects}}$$

CMS

Content Management System; software used for managing structured web content.

Conversion

A desired action completed by a visitor on a website.

Prospect

A potential customer identified for potential sales outreach.

Lead

A person or business that may become a customer.

Proposal

A written description of a project, scope, price, and terms.

Deposit

An upfront payment made according to the agreement, typically 50% to begin work.

MRR

Monthly recurring revenue generated from ongoing client maintenance plans.

Revision

A requested change to agreed project work.

Complete J Sites OS Workflow

Research → Prospect → Discovery → Demo → Proposal → Agreement → Deposit → Content collection → Build → QA → Client review → Final payment → Launch → Support.