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What is elasticity?
A measure of how much consumers and producers will respond to a change in market conditions. Also used to measure a respond to a change in price of a good.
Price elastsity of demand
Describes the size of the change in the quantity demanded of a good or service when its price changes. Qd decreases when price increses
More elastic
when consumers are higly influnced by price
Less elastic
When consumers are NOT sentsistive to price change
Calculating PED
PED= % change in Q demanded / % chnage in P
Determinates of PED
-availability of substitutes
-degree of necessity
-cost relavtive to income
-adjustment time
-scope of the market
Availability of Substitutes
More substitutes lead to more elastic demand.
Degree of nessticity
When a good is a basic necessity, people will buy it even if the price rises, making it NOT very elastic
when a good is a luxgry it is more elsatic
Cost relative to income
All else held equal, if consumers spend a very small share of their incomes on a good, their demand for the good will be less elastic than otherwise.
Adjustement time
Goods often have much more elastic deamnd over the long run that in the short run
Perfeclty elastic curve
the quantity demanded drop to 0 when the price increses even a tiny amaount, will be horizontal

perfectly inelastic
The quantity demanded is the same no matter what the price; this curve will be vertical

Elastic demand
PED = greather than one
Inelastic deamnd
PED= less than 1
unit elastic
PED= exactly 1
Total revenue
The total amount of money a firm receives by selling goods or services. quantity sold x the price paid
Quantity effect:
decrese in revenue that reults from selling fewier units of the good
price effect
an increse in revenue that reults from reciving a hight price for each unit
drop in reveue
Quantity effect outweighs the price effct; a price increase will cause a drop in revenue
raise toatal reveue
When the price effect outweighs the quantity effect, a price increase will raise toatal reveue
Elstaic demand
causes total reveuene to fall
Inelastic demand
causes total revenue to rise
Price elasticity of demand
the size of the change in quantity supplied of a good or service when its price changes
Calculating PES
PES= % chnage in quantity supplied / % change in price

Determinates of PES
-availability of inputs
-flexibility of the production process
-adjustment time
cross-price elasticity of demand
Describes how much demand chanages when the price of a diffrent good changes
Cross-PED between A and B
% change in quantity A demanded / % chnage in price of B
Income elastisity of demand
Describes how much the quantity demanded changes in response to a change in consumers
Income ED
% chnage in quantity demanded / % in income