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types of learning
associative, nonassociative, social learning
nonassociative learning
change in behavior after repeated exposure to stimulus or an event
associative learning
the linking of two stimuli or events together
social learning
learning by verbal instructions or seeing someone else do that behavior
habituation
decrease in behavioral responses because stimulus stops providing new information
sensitization
leads to an increase in a behavioral response after exposure to repeated stimulus
Rescorla-Wagner theory
the strength of the association btwn two stimuli depends on how unexpected/surprising the US is
positive prediction error
when unexpected stimulus is present. Strengthens association between CS and US
negative prediction error
when expected stimulus is missing. Weakens association between CS and US
instructed learning
acquires associations and behaviors through verbal communication
vicarious learning
occurs when people learn about an action’s consequences by observing others being reinforced/punished for their behavior
consolidation
gradual process of memory storage
long-term potentiation (LTP)
identifies how synaptic connections may be strengthened during consolidation
context dependent memory
when aspects of the encoding match the retrieval context
state dependent memory
can occur when a person’s internal states match during the encoding and recall
prospective memory
remembering what to do in the future
blocking
common retrieval failure where well-known information cannot be recalled (tip of the tongue)
absentmindedness
forgetting caused by inattentional and shallow encoding of events
persistence
continued recurrence of unwanted memories
memory bias
changing of memories so they become consistent with current beliefs, knowledge, or attitudes
maximizers
seek to identify the perfect choice among a set of options. Often less happy with decision
satisficers
seek a “good enough” choice that meets their minimum requirements
synaptic pruning
reduction of synaptic connections due to nonuse
insula
receives and integrates somatosensory signals
help us experience emotions like disgust, anger, guilt, anxiety
amygdala
processes emotional significance of stimuli and generate immediate reactions
polygraph tests
measurer emotional reactivity to assess whether someone is being deceptive
drives
physiological states that create arousal and motivate behaviors to satisfy needs
cognitive dissonance
sense of discomfort when your beliefs and your behavior conflict
ex: eating chips at night, knowing its unhealthy
self determination theory and 3 universal core values
-competence
-autonomy
-relatedness
balance theory
The idea that people are motivated to achieve harmony in their interpersonal relationships