TGC written codes

What is the mantra?

“Sweating like a pig, feeling like a fox”

Describe the mantra

• Juxtaposition

• Sweating like a pig - women is sweaty and dirty - unladylike to break a seat

• Feeling like a fox - looks good and feels healthy

• Mantra suggests that working out makes you healthier and attractive

What does the logo reinforce

The idea that women should exercise, ‘this girl can’, is very resolute

What is the effect of the limited text

Acts as an enigma as we want to find out who this person is and what the logo means

What is the effect of #thisgirlcan

• used to reach target audiences to go viral

• Motivating women

• Connects readers to their social media

• Creates a sense of community

• Connects women who feel like they can’t go try help them achieve their goals

Describe the location of Sports England and the national lottery logo

• small and tucked away

• Doesn’t distract from main idea