Asch (1955) — Conformity

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12 Terms

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What was the aim of Asch (1955)?
To investigate whether group pressure causes conformity
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Who were the participants?
123 male undergraduate students
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What type of study was used?
A laboratory experiment
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What task did participants complete?
Matching the length of lines
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Who were the confederates?
People pretending to be participants who followed agreed answers
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What did confederates sometimes do?
Unanimously give an incorrect answer
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How many trials were there?
18 trials
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What was measured?
How often participants conformed to the incorrect majority
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How often did participants conform on critical trials?
36.8% of selections
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How did group size affect conformity?
Two or three opponents increased conformity compared with one
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How did a dissenter affect conformity?
Having someone disagree with the majority reduced conformity
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What was the main conclusion?
Group pressure can cause people to conform even when the correct answer is obvious