Advertising 4

Digital advertising

refers to the promotion of products or services through digital platforms such as websites, search engines, mobile applications, and social media.

Search Engine Optimization

Improving a website so it appears higher in search engine results, helping businesses attract more visitors.

Content Marketing

Creating and sharing valuable content, such as articles, videos, and blogs, to attract and inform customers.

Social Media Marketing

Using platforms like Facebook, Instagram, TikTok, and YouTube to promote products and communicate with customers.

pay-per-click advertising

A type of online advertising where businesses pay when users click their advertisements.

Email Marketing

Sending promotional messages, product updates, and special offers directly to customers through email.

Affiliate Marketing

Businesses partner with individuals or websites that promote their products and receive a commission for successful sales or referrals.

Influencer Marketing

Businesses work with social media influencers or content creators to promote products and influence potential customers.

Brand Awareness

Businesses can introduce their products and brand to many people.

Customer Engagement

Businesses can communicate directly with customers through:

• Comments

• Messages

• Reactions

• Reviews

Lower Marketing Cost

Creating a social media account is generally free, although businesses may choose to pay for advertisements.

Wider Audience

Businesses can reach customers from different places and countries.

Customer Feedback

Businesses can learn what customers think about their products through comments and reviews.

Increased Sales

Effective social media marketing can encourage customers to buy products.