Brand nd Marketing

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6 Terms

1
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Marketing

activity of Creating, Communicating, Delivering, and Exchanging offerings that are valuable for costumers

2
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Marketing Mix (exam)

1.) Product

2.) Price

3.) Place

4.) Promotion

3
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Brand (exam)

A Name, Term, Symbol, or design that identifies a seller’s product

4
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Private Branding

Example is Walmart selling products under the ‘great value’ label manufactured by an outside supplier

5
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Brand equity

Value of a brand generated by a favorable consumer experience with a product beyond its functional benefits

6
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Permission marketing

Requires consumers to opt in and give consent before receiving marketing messages